Name: WConvert – Popup Builder, Email Optin Forms & Lead Capture
Author: VeronaLabs

WConvert is a popup builder and optin form plugin for WordPress. Collect email addresses, phone numbers and enquiries with popups and inline forms that look like they belong on your site.

Tell WConvert what you want, such as more newsletter subscribers, more enquiries or more downloads of your guide. It hands you a ready-made campaign with the words, fields and timing already filled in. Change anything you like, then publish. It’s a head start, not a blank canvas.

No account to create. No limit on views or leads. Your leads stay in your own WordPress database.

Website · Documentation · Design library · WConvert Pro

Why WConvert?

Start from a goal, not a blank canvas. Pick what you want to achieve and get a working campaign, words included, in a few clicks.
Forms are built in. Email, phone and enquiry fields, consent checkboxes and multistep signups come with the plugin. You don’t need a separate form plugin.
No caps. Free has no limit on campaign views, signups or leads, and there is no monthly plan to outgrow.
Your leads stay on your site. Every submission is saved in your WordPress database, with CSV export. WConvert never sends your leads to us.
Light on your pages. With no campaign published, WConvert adds nothing to your pages. With one published, it loads a single plain-JavaScript file of about 17 KB, compressed, with no jQuery.
Polite to your visitors. Built-in frequency limits stop a popup from showing again and again, and can stop all campaigns once someone signs up.
Privacy built in. WConvert uses no visitor tracking IDs and stores no IP addresses. It records the exact consent wording each visitor saw.

How WConvert compares

OptinMonster is a hosted service. You build campaigns in its app, you need an OptinMonster account, and every plan comes with a monthly allowance of campaign views. WConvert runs entirely inside WordPress. It needs no account, and neither Free nor Pro has a view limit.

Popup Maker is a well-loved popup plugin that leaves forms to other plugins. For phone fields, enquiry forms or multistep signups, you add a separate form plugin. WConvert builds those in, along with a lead log and CSV export.

Checked October 2026. Other products change, so see their own sites for current details. Full comparisons are at wconvert.io/compare.

Start from a goal

Choose what you want to achieve, and WConvert suggests ready-made setups that do it:

Grow my email list. Collect email addresses for your newsletter with an email popup or signup form.
Grow my SMS list. Collect phone numbers for text messages, with a proper international phone field.
Collect enquiries. Get quote requests, bookings and questions, along with contact details.
Deliver a lead magnet. Email a guide, checklist or PDF download automatically when someone signs up.
Promote an offer or content. Send visitors to a sale, a coupon, a page or a post.

Every setup comes with copy written for that goal. You fill in your own brand and details.

Popups and inline forms

Popups that open on top of the page and match any theme.
Inline forms inside your posts and pages. Add the WConvert campaign block, or paste a shortcode into any page builder, widget or theme file.
Multistep signups. Ask for an email first, then a phone number or a question on the next step.
Mobile-friendly. Every design works on phones as well as on desktop, and you can preview both before you publish.

270+ ready-made designs

More than 270 designs, over 150 of them free, cover newsletters, coupons, lead magnets, enquiries, bookings and announcements. Pictures and fonts are served from your own site, so a design loads nothing from other sites on your visitors’ pages, unless you turn on Google Fonts.
More than 50 designs ship inside the plugin and work offline from day one.
The rest come from the online WConvert library, which you can turn off in Settings. Add a design with a click, and it then works offline like the rest. Some designs need WConvert Pro.
Click any part of a design to change it: words, colours, fields and buttons, right beside a live preview.
Move designs between sites. Export a design to a file and import it on another site.

Show it to the right people, at the right time

When it opens: as the page loads, after a few seconds, after the visitor scrolls, or when they stop moving for a while.
Where it shows: every page, or only the posts, pages, categories or addresses you pick, or everywhere except those.
Who sees it: everyone, logged-in visitors, guests, or particular user roles such as customers or members.
Phones or desktop only, and opening hours, so it shows only during the times you choose.
Start and end dates, so a sale campaign switches itself off on time.
Don’t annoy anyone: limit how often each visitor sees a campaign, and set one rule for the whole site, for example “nothing more once they sign up”.
Find out why a popup didn’t show: add ?wconvert-inspect=1 to any page address while logged in as an admin, and WConvert tells you which rule held it back.

See what works

One screen for what WConvert brought to your site: leads captured, clicks and times shown.
Results by goal and by campaign, with a chart of each day.
Compare with the previous period to see if you’re growing.
Monthly targets, for example 100 new subscribers this month.

Everything is counted on your own site. There is no tracking service and no visitor ID.

Your leads, in one place

Every submission in a lead log, with search, filters and CSV export.
Send email signups to MailPoet if you use it. Mailchimp, Brevo and webhooks for Zapier and Make come with Pro.
Lead magnet delivery: email a download link automatically, with no extra service.

Privacy and GDPR tools

The consent each visitor gave is saved with their submission, using the exact words they saw on the form.
WordPress’s own personal-data export and erasure tools find and remove a person’s submissions.
A retention period you choose, after which old submissions are deleted.
Suggested text for your privacy policy, added to WordPress’s privacy policy guide.
No IP addresses stored, and no visitor tracking. Nothing is loaded from other sites unless you turn it on.

These tools help you meet GDPR and similar laws. How you use them on your site is up to you.

Spam protection

Hidden-field checks and submission limits are built in and on by default. For extra protection, turn on Cloudflare Turnstile, Google reCAPTCHA or hCaptcha with your own keys.

Build campaigns with your AI app

WConvert works with AI apps such as Claude, ChatGPT and Cursor through the WordPress Abilities API and MCP. Ask “make me a newsletter popup for my blog posts” or “how did my campaigns do last month?”, and your AI app can find designs, draft campaigns and read results.

Publishing is off for AI apps by default. Drafts wait for you to check them, until you allow more. Requires WordPress 6.9 or later. Guide: Connect an AI agent.

WConvert Pro

WConvert Free is complete on its own. It is not a trial, and it never expires. When you want more, the separate WConvert Pro plugin adds:

More formats: floating bars, slide-ins, fullscreen popups, click-to-open popups and content locks that reveal the rest of a post after signup
Automatic placement of inline forms inside your posts
More triggers: exit-intent popups, scroll-up and on-click
More targeting: where visitors came from, page address parameters and ad blockers
Quizzes with questions, branching paths and personalised results
A/B testing to compare versions of a campaign
WooCommerce: cart recovery campaigns, product recommendations and quiz-based product picks
Integrations: Mailchimp, Brevo, Mailtrap, and webhooks for Zapier, Make and n8n
Analytics events for Google Analytics 4, Google Tag Manager and Plausible
Advanced spam filters

Every Pro plan includes every Pro feature; plans differ only in how many sites they cover. See WConvert Pro plans.

Who makes WConvert

WConvert is made by VeronaLabs, the team behind WP Statistics and WSMS, building WordPress plugins since 2010.

Guides and support

Step-by-step guides for every feature are at wconvert.io/docs, starting with Create your first campaign. Short videos are at wconvert.io/docs/videos. Inside WordPress, open WConvert Help.

Questions about the free plugin are welcome in the support forum here. For anything else, contact our team.

Source code

The admin screens, the visitor-facing loader and the editor block are built with React, TypeScript and Vite. The compiled files in public/ are generated from the readable sources in the resources/ folder of the plugin’s GitHub repository, which also holds the build tools:

public/loader/ and public/inspector/ come from resources/loader/src
public/admin/ comes from resources/admin/src
public/blocks/ comes from resources/blocks/inline-optin/src
public/phone/ comes from resources/phone/src
public/protection/ comes from resources/protection/src

To rebuild them, run npm ci && npm run build:free in a clone of the repository, using Node.js 22.

The open-source libraries and fonts in the plugin, and their licences, are listed in third-party-licenses.txt.

External services

WConvert needs no account. The online design library is on by default and is contacted only from the admin screens. The other services stay off unless an administrator turns them on.

WConvert design library (templates.wconvert.io). Supplies the designs that don’t ship inside the plugin. It is contacted when an administrator opens the design picker or follows a link to a design, checks for new designs at most twice a day, and is never contacted on your site’s pages. Your server fetches design data, words and images. Free sends no licence key, site address, campaign, lead or visitor data, so the service sees only your server’s IP address, plus your browser’s when it loads design thumbnails. Downloads are counted per design. WConvert Pro also sends its licence key and your site’s domain when you add a Pro design, and the service asks the WConvert licence server (Nexus, at https://my.wconvert.io) to issue a five-minute pass for those files.

The service runs on Cloudflare, with request logs kept for at most 7 days and download counts for 3 months. Turn it off in Settings Data & privacy, or with define( 'WCONVERT_TEMPLATE_CATALOG', false ); in wp-config.php.

Service terms: https://wconvert.io/terms/
Privacy policy: https://wconvert.io/privacy/

Bot verification (off by default). In Settings Spam protection, an administrator can choose one service, using their own keys. It loads when a form needs verification or during Test saved setup. Its script receives browser and network information, including the visitor’s IP address. Your server sends it the verification token and your credentials, never the form’s answers.

Cloudflare Turnstile. Terms: https://www.cloudflare.com/website-terms/ Privacy: https://www.cloudflare.com/turnstile-privacy-policy/
Google reCAPTCHA. Terms: https://policies.google.com/terms Privacy: https://policies.google.com/privacy
hCaptcha. Terms: https://www.hcaptcha.com/terms Privacy: https://www.hcaptcha.com/privacy

Google Fonts (off by default). In Settings Data & privacy, the site owner can turn on remote fonts. When a campaign using them is shown, or in the editor preview, the browser requests them from fonts.googleapis.com and fonts.gstatic.com. Google receives the browser’s IP address and request information, and no form answers.

Terms: https://policies.google.com/terms
Privacy: https://policies.google.com/privacy