XeroWP
Wayby
Wayby

Wayby

0/5 (0 ratings) — active installs Updated Jun 1, 2026
a/b testingconversionoptimizationpersonalizationsplit testing
Download v1.4.0 Plugin Website

Wayby makes it easy to personalize your WordPress website for different visitors and run A/B tests – no coding required.

Show different content to different audiences, test variations of your pages, and improve your conversion rates – all managed from the Wayby dashboard.

This plugin connects your WordPress site to Wayby with just one setting: your Website ID. Once activated, you can start creating personalizations and experiments right away from the Wayby dashboard.

A Wayby account is required to use this plugin. Visit wayby.io to get started.

Why Wayby?

  • No coding needed – create personalizations and A/B tests visually from the Wayby dashboard
  • One-step setup – just enter your Website ID and you’re ready to go
  • Privacy-friendly – no cookies are used for personalization and all performance metrics are anonymized and GDPR compliant
  • Lightweight – minimal impact on page load speed with no extra dependencies

How It Works

  1. Install and activate the plugin
  2. Enter your Website ID (found in your Wayby dashboard)
  3. Create personalizations and A/B tests from the Wayby dashboard
  4. Wayby handles the rest – delivering the right content to the right visitors automatically

External Services

This plugin connects to the Wayby personalization service hosted at app.wayby.io.

What data is transmitted:

  • Your Website ID (configured in settings)
  • Page URL and visitor information for delivering personalizations
  • Anonymized, GDPR-compliant performance metrics about created personalizations

When data is transmitted:

  • On every front-end page load (to deliver personalizations)
  • When saving settings (to validate your Website ID)

Service links: