Virtevo Insights — WooCommerce Analytics, Reports & Churn Prediction
Main dashboard — KPI cards, revenue trend chart, and period comparison (MoM, QoQ, YoY, YTD)
The WooCommerce dashboard you wish came built-in.
WooCommerce gives you basic reports — but answering questions like “which customers are about to stop buying?”, “how is this month versus last month?” or “what’s my real revenue trend?” means clicking through multiple screens and exporting CSVs into Excel.
Virtevo Insights puts those answers on one screen and sends them to your inbox on autopilot.
Zero configuration. Install, activate, and your data is live in under 30 seconds.
Why store owners install it
- See your real numbers in one screen — Revenue, Orders, AOV, Net Revenue, Refunds and a sales heatmap so you can spot peak hours and weak days at a glance
- Catch customers before they leave — A built-in RFM churn engine scores every customer 0–100% and tells you who to win back this week
- Compare any two periods side by side — MoM, QoQ, YoY, YTD, or vs previous period with overlay charts and a clean comparison table
- Get reports without opening WordPress — Schedule daily, weekly or monthly PDF and Excel reports straight to your inbox
- Works in 14 languages — English, Bulgarian, Portuguese, Chinese, Russian, Spanish, French, German, Italian, Dutch, Hindi, Polish, Turkish, Arabic
What’s included (everything is free)
- KPI Dashboard with sales heatmap
- Product performance and category breakdown
- Customer profiles with full purchase history and RFM segments
- Churn Risk dashboard with “revenue at risk” totals
- Advanced Analytics — Customer Lifetime Value, revenue forecast, product affinity, coupon ROI, repeat-purchase rate and inventory velocity
- Scheduled PDF and Excel email reports
- Dark and light theme
- Full WooCommerce HPOS compatibility
How the churn prediction works
The RFM engine analyses three signals for every customer:
- Recency — how recently they purchased
- Frequency — how often they buy
- Monetary — how much they spend
It then learns each customer’s typical purchase cycle and measures how overdue they are, producing a single 0–100% churn risk score. Customers are automatically segmented into Champions, Loyal, At Risk and Lost — so you know exactly who to focus on this week.
For best results, you need at least 10 completed WooCommerce orders.
Period comparison the way it should work
Compare any two periods side by side with visual overlay charts and a detailed comparison table including percentage change and trend sparklines:
- Month over Month (MoM)
- Quarter over Quarter (QoQ)
- Year over Year (YoY)
- Year to Date (YTD)
- vs Previous Period (automatic same-length comparison)
Automated email reports
Set it up once, receive reports forever:
- Choose daily, weekly or monthly delivery
- PDF and Excel attached automatically
- Sent from your own store email — not from us
- Branded with your store name and logo
Privacy
Virtevo Insights processes only WooCommerce order data that already exists in your database. No data is sent to external servers. All reports are generated and stored locally on your own site.
Optional Pro add-on
Everything described above is completely free with no paywalls, no trial limits and no credit card required. We also offer a separate paid add-on called Virtevo Insights Pro which adds different features on top — true profit tracking with Cost of Goods, a Profit & Loss statement, machine-learning customer predictions, a Business Health advisor and a revenue/profit forecast. Pro is sold separately and is not required for any feature of this free plugin to work.