UTM Tracker for Gravity Forms

Your forms collect leads. UTM Tracker for Gravity Forms tells you which marketing earned them.

The plugin reads campaign data from the URL a visitor arrives on, remembers it in first-party cookies, and automatically fills matching hidden fields when any Gravity Form is submitted. Every entry arrives with the exact campaign, ad click, landing page, and traffic channel that generated it — ready for reports, CRM sync, and follow-up.

Stop guessing which marketing works. See which Google Ads campaign fills your pipeline, which social post actually converts, and which leads arrived from AI search — directly in your Gravity Forms entries.

Why UTM Tracker?

• Set up in minutes — a guided wizard connects your forms and creates the hidden fields for you
• Captures everything that matters — UTMs, click IDs from every major ad platform, landing pages, referrer, device data, and your own custom parameters
• Attribution in your inbox — merge tags like {utm_tracker:utm_source} put the campaign behind each lead right in your notification emails
• Attribution built in — first-touch and last-touch models, plus automatic traffic channel detection including AI Search
• Reports included — a live attribution dashboard with interactive charts, right inside WordPress
• Campaign tools — a visual URL Builder with saved templates and print-ready QR codes
• Developer friendly — REST API, JavaScript API, shortcodes, and hooks
• Private by design — tracking data lives in first-party cookies and your own database; none of it is ever sent to external services

What gets captured

• UTM parameters — utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id
• Advertising click IDs — Google Ads (gclid, gbraid, wbraid), Meta (fbclid), Microsoft (msclkid), TikTok (ttclid), LinkedIn (li_fat_id), X/Twitter (twclid)
• Custom parameters — add your own URL keys such as affiliate, coupon, or salesperson; they appear automatically in the URL Builder, Templates, and field setup
• Landing pages & page context — first and current landing page, page URL, title, path, and query string
• Visitor & session data (optional) — browser, OS, device type, referrer, session ID, visit date, time, and timezone

To capture any value, add a Hidden field in Gravity Forms with a matching parameter name — or let the One-Click Field Setup create the fields for you.

Attribution & traffic channels

Choose how returning visitors are recorded: Last Touch (the most recent campaign wins) or First Touch (the original campaign stays locked in). First/last touch UTM summaries are available on every lead.

Every visit is also classified into a marketing channel automatically — Paid Search, Organic Search, Paid Social, Organic Social, Email, Referral, Direct, and AI Search, which recognizes visits from ChatGPT, Perplexity, Claude, and other AI platforms.

Reports dashboard

A live attribution summary read straight from your Gravity Forms entries: leads over time, traffic channel share, top sources, mediums and campaigns, plus device, form, and landing-page breakdowns. Click any chart to filter the leads table, download charts as PNG, and refresh on demand. No extra database tables, no external requests.

Campaign tools

• URL Builder — compose campaign links visually: pick fields, drag to reorder, live preview, one-click copy
• Templates — save complete campaign links as reusable templates with search, duplicate, and a default
• QR codes — a print-quality PNG or SVG for every campaign URL, generated entirely in your browser

Admin toolbox

Get Started wizard, One-Click Field Setup with duplicate detection, Cookie Manager, Debug Panel (admin page or ?utgf_debug=1 frontend overlay), settings export/import as JSON, and configurable cookie duration (1–3650 days).

For developers

• JavaScript API — the global UTMTracker object: get(), getAll(), has(), clear(), and attribution helpers
• REST API — GET /wp-json/utm-tracker/v1/current returns the active tracked values
• Dynamic shortcodes — for example [utm_source] or [landing_page]
• Action & filter hooks — customize parameters, cookie behavior, field aliases, and more

Full documentation lives in the Developer tab under UTM Tracker settings.

Privacy & performance

Tracking values are stored in first-party cookies and saved to Gravity Forms entries in your own database — tracking makes no external requests. The only external call the plugin can ever make is the optional email-updates signup in the Get Started wizard, with your explicit consent (see External Services below). The dependency-free frontend tracker loads deferred, and admin assets load only on the plugin’s own pages.

For direct support, email [email protected].

External Services

The optional “Stay Updated” email signup on the final step of the Get Started wizard connects to a newsletter service run by the plugin author, Auxano Global Services. Nothing is sent unless you enter an email address, tick the consent checkbox, and click Finish setup — leaving the field empty or using Skip sends nothing. With your consent, your email address and basic site information (site URL and software versions) are sent so we can email you about plugin updates, and you can unsubscribe at any time. No visitor, tracking, or form data is ever transmitted.

Third-Party Libraries

All libraries are bundled locally and load only on the plugin’s own admin pages — no CDNs, no external requests.

• Lucide icons — ISC License. Source: https://github.com/lucide-icons/lucide
• DataTables 2.3.8 — MIT License. Non-minified source included alongside the minified files.
• qrcode-generator 1.4.4 — MIT License, shipped non-minified. “QR Code” is a registered trademark of DENSO WAVE INCORPORATED.
• Chart.js 4.5.1 with chartjs-plugin-datalabels 2.2.0 — MIT License. Source: https://github.com/chartjs/Chart.js and https://github.com/chartjs/chartjs-plugin-datalabels