UTM Attribution for WooCommerce helps you understand exactly which marketing campaigns drive traffic and sales on your WooCommerce store.

It automatically captures standard UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) the moment a visitor lands on your site. When that visitor places an order, the plugin attributes the purchase to the original UTM visit so you can see real revenue per campaign — without any third-party analytics service.

Key Features

Automatic UTM capture — Records source, medium, campaign, term, and content on every tagged visit.
WooCommerce order attribution — Links orders to the visit that drove them using a secure, signed cookie.
Revenue reporting — See total visits, conversions, conversion rate, and revenue in one dashboard.
Date range filter — Filter by Today, Last 7 / 30 / 90 Days, This Year, or a custom date range.
Performance chart — Visualise visits and conversions over time with an interactive Chart.js graph.
Top campaigns table — Ranked list of campaigns by visits, conversions, and revenue generated.
Visits & Conversions lists — Paginated admin tables showing every captured visit and attributed order.
Deduplication — Optional utm_site_id parameter prevents the same click being recorded twice.
Privacy-friendly — IP addresses are SHA-256 hashed before storage; IP hashing can be disabled via filter.
Developer-friendly — Extensible via WordPress filters (utm_attribution_user_capability, utm_attribution_cookie_lifetime_days, utm_attribution_enable_ip_hashing, etc.).