Ustun Conversion Tracking for WooCommerce

Most tracking plugins set up your pixels. Conversion Tracking Kit also proves they work.

“Meta reports 14 conversions, WooCommerce has 19 orders, Google Ads says 3 — which one is right?” Conversion Tracking Kit exists to answer that question.

• Guided setup wizard — paste your GA4 Measurement ID, Meta Pixel ID and Google Ads Conversion ID; done in about 3 minutes.
• Conflict protection, per platform — scans your plugins and homepage first. A conflict pauses only the platform it actually affects (the rest keep tracking), and nothing ever double-fires. You choose: take over, or audit-only.
• Setup test — one click verifies the scripts load and tracking requests actually leave the browser, with deep links to GA4 DebugView and Meta Test Events.
• Verify Setup (live) — browse any page of your site while the plugin watches real conversion beacons — phone, WhatsApp, form — and shows a live check per action. Works even when GTM or another plugin manages your tags.
• Orders vs. events — a dashboard card compares your recent orders against the purchase events that actually fired; refunded and cancelled orders are excluded on both sides.
• Conversions by channel — see where your conversions really came from: Google Ads, Meta, referral — and organic search, which the ad platforms never credit.
• Purchase recovery — an order only counts as tracked once the browser confirms the event went out; missed purchases retry on the customer’s next visit, deduplicated so nothing is counted twice.
• Safe by default — purchase deduplication, Google Consent Mode v2, a Meta Pixel consent gate (the pixel stays muted until your banner reports marketing consent), variation-aware add to cart, admin traffic excluded, staging sites never fire events.

The free version tracks view_item, add_to_cart, begin_checkout and purchase for GA4, Meta Pixel and Google Ads.

External services

This plugin is a conversion-tracking tool, so by design it can load the official tracking libraries of the advertising platforms you choose to connect. Nothing is loaded until you enter the corresponding ID in the setup wizard, and tracking is additionally gated by Google Consent Mode v2, admin exclusion and staging detection.

Google (Google Analytics 4 and Google Ads — gtag.js)
When you enter a GA4 Measurement ID (G-…) and/or a Google Ads Conversion ID (AW-…), the plugin loads Google’s gtag.js library from https://www.googletagmanager.com and sends data to Google. What is sent and when: on each page view, and on shop events (view_item, add_to_cart, begin_checkout, purchase), it sends the configured ID(s) together with the event name and its parameters — for example page URL, referrer, product identifiers, transaction ID, order value and currency — subject to the visitor’s consent state. This is used to measure analytics and ad conversions.
Google terms of service: https://policies.google.com/terms — Google privacy policy: https://policies.google.com/privacy

Meta Pixel (Facebook — fbevents.js)
When you enter a Meta Pixel ID, the plugin loads the Meta Pixel library fbevents.js from https://connect.facebook.net and sends data to Meta. What is sent and when: on each page view (PageView) and on shop events (ViewContent, AddToCart, InitiateCheckout, Purchase), it sends the Pixel ID together with the event name and its parameters — for example content identifiers, value and currency — plus standard browser data Meta collects (such as IP address and user agent). When JavaScript is disabled, a fallback tracking image is requested from https://www.facebook.com/tr. This is used to measure ad conversions.
Meta terms of service: https://www.facebook.com/legal/terms — Meta privacy policy: https://www.facebook.com/privacy/policy — Meta Business Tools terms: https://www.facebook.com/legal/terms/businesstools

Showing a cookie banner and collecting the legally required consent for these services remains the responsibility of the site owner; this plugin is not a consent-management plugin.