Ultimate Form – Multi-Step Form Builder, Conversion Analytics & Lead Forms
Form Analytics — privacy-first conversion dashboard with the step-by-step funnel
Ultimate Form is a powerful, free form builder for WordPress — and the only one with a built-in, privacy-first conversion dashboard that shows you exactly where visitors drop off, so you can fix the steps and fields that cost you leads.
Build multi-step funnels, add conditional logic, collect file uploads, send email notifications and manage every submission — all from one plugin with no limit on the number of forms, fields or entries. No cookies, no account, no upsell wall around the basics.
Why Ultimate Form?
- It’s genuinely unlimited — unlimited forms, steps, fields and submissions in the free version.
- You can see what’s working — most form plugins collect entries; Ultimate Form also tells you your conversion rate, your funnel and your worst-performing fields, with zero personal data.
- It looks good out of the box — a clean, modern form with floating labels, a clear focus ring and a consistent brand colour system across the whole plugin.
- It respects privacy by design — hashed entry IPs (salted SHA-256), cookieless analytics with no IP at all, Do-Not-Track support and a consent-checkbox generator.
Key Features
- Drag & Drop Builder with 25+ field types (text, email, phone, textarea, select, radio, checkbox, multi-select, date/time, number, currency, URL, password, rating, range slider, color, file upload, multiple files, name, address, ZIP lookup, repeater, calculator, CAPTCHA, …)
- Multi-Step Forms with a configurable progress bar and step navigation
- Form Analytics — privacy-first conversion dashboard: views, start & conversion rate, step funnel, step-abandonment, field drop-off, validation hotspots, device & traffic source — no cookies, no IP addresses, aggregated data only
- Conditional Logic — show/hide fields and steps based on previous answers
- File Uploads — single and multiple file fields with type and size validation; uploads appear as download links in each entry
- Email Notifications — per-form templates for customer, admin and custom recipients
- Design Configurator — live preview for colours, typography, spacing and logo
- Entries Management — view, search, filter, star, paginate and export submissions as CSV
- Save & Continue — visitors can resume a long form where they left off
- Webhook Integration — send form data to any external URL via HTTP POST
- Honeypot Spam Protection — invisible spam protection on every form
- GDPR Compliant — hashed entry IPs, cookieless analytics with no IP, consent-checkbox generator, optional Strict GDPR mode
- Translation Ready — every user-facing string is translatable
- Shortcode Embed —
[ultimate_form id="X"]works with any theme or page builder - Elementor Widget — a dedicated widget to drop any form straight into your Elementor layouts
- Iframe Embed — embed a form on external, non-WordPress websites with a ready-to-paste iframe snippet
- Conversion Tracking — fire dataLayer / Meta Pixel events on successful submission for Google Tag Manager (Google Ads & custom events in Pro)
Need More?
Ultimate Form Pro adds powerful features for businesses:
- Stripe & PayPal payment processing
- WooCommerce integration
- CRM integration (Brevo, HubSpot, ActiveCampaign, Pipedrive, Salesforce, Mailchimp)
- Native PDF generation from submissions
- Telegram, Discord & Slack notifications
- Zapier / Make automation
- Form cloning, A/B testing, submission limits
- GDPR data export & erasure tools
- Signature field
- Priority support
External Services
This plugin does not communicate with any external service by default. All form submissions are stored locally in your WordPress database. The following optional features may connect to a third-party service, but only when explicitly enabled and configured by the site administrator:
1. Webhook Addon (Generic HTTP POST)
What it does: Forwards form submission data to an arbitrary URL that the administrator configures inside the plugin settings (Settings Addons Webhook).
When data is sent: Only when (a) the Webhook addon is enabled, (b) a valid URL is provided by the administrator, and (c) a form submission is received that is mapped to the webhook.
What data is sent: The serialized form submission (form ID, submitted field values, submission ID, timestamp). The complete payload is the data the administrator configured the form to collect.
Where it is sent: The endpoint URL is entirely controlled by the administrator. The plugin does not ship with a pre-configured destination. There is no Ultimate Form vendor server involved at any point.
Service provider: N/A — the destination is user-configured. The administrator is responsible for ensuring that the receiving endpoint complies with their privacy policy and applicable law.
2. Plugin Support Form (delta-web-solution.de)
What it does: The plugin Help page contains a contact form that, when submitted by an administrator, sends an email to [email protected] (the plugin vendor) using the WordPress wp_mail() function.
When data is sent: Only when the administrator clicks “Send” on the Help page support form.
What data is sent: The message text and reply-to email address typed by the administrator. In addition, the plugin version, WordPress version and site URL are automatically included with every support request to help diagnose the issue.
Where it is sent: Routed via the local WordPress wp_mail() mailer to [email protected]. No third-party API is involved.
Service provider: Delta Web Solution (the plugin author).
- Website: https://delta-web-solution.de
- Terms of Use: https://delta-web-solution.de/agb
- Privacy Policy: https://delta-web-solution.de/datenschutz
Note on the free version
The free Ultimate Form plugin does not contain any license server, telemetry, analytics or “phone home” code. All feature-detection happens locally inside the plugin code. There is no upgrade or activation check that contacts a remote server.