TrustSell Reviews

Russian marketplaces hold years of customer reviews for products that shops also sell on their own
site. TrustSell moves those reviews to your own product pages, so a visitor who lands on your store
sees the same social proof they would see on a marketplace listing.

The plugin is a thin wrapper around the TrustSell service. It stores nothing and proxies nothing:
the visitor’s browser loads the widget script and the public review feed directly from your TrustSell
backend. Requires a TrustSell account and a project key, see “External services” below.

What it does

• Shows reviews with photos and video in the native WooCommerce “Reviews” tab.
• Renders the top reviews server-side, so search engines index them as page text.
• Emits schema.org Product markup with AggregateRating and Review, which can produce rating stars in
  search results. Can be turned off if an SEO plugin already outputs a Product node.
• Optional star rating in category and archive listings, and a rating badge next to the product title.
• Generates a product feed so the TrustSell catalogue stays in sync without manual spreadsheet uploads.

Ways to place the widget

1. [trustsell] with no attributes. On a WooCommerce product page the plugin resolves the product
   itself and takes the article number from SKU (or a custom meta field).
2. [trustsell product_id="209017176"] with an explicit catalogue identifier.
3. [trustsell post_id="29184"] when you only have the WordPress post ID.
4. The “TrustSell Reviews” block in the block editor.
5. Automatic output below the WooCommerce product card, enabled in the plugin settings.

Classic themes, block (FSE) themes and the Product Collection block are all supported.

External services

This plugin connects to the TrustSell review service to fetch the reviews it displays. It is a
software as a service product and an account is required. Without a project key the plugin makes no
outbound requests at all.

What is sent, and when

• When a product page is rendered, the plugin requests review data for that product. The request
  contains your public project key and the product identifier taken from the product SKU or the meta
  field you configured. Sent server-side from your site to https://lk.trustsell.ru.
• When a category or archive page is rendered and rating stars are enabled, the plugin requests
  ratings for the products of that page in one call. The same key and the same product identifiers
  are sent.
• When a visitor opens a page that contains the widget, their browser loads widget.js from the same
  host and requests the public review feed for that product. This means the visitor’s IP address and
  user agent reach the service, as with any externally hosted script.
• No personal data of your customers, no order data and no site credentials are sent.

The API host is configurable, so if you run TrustSell on your own domain the requests go there instead.

Service: TrustSell, https://trustsell.ru/
Terms of service: https://trustsell.ru/offer/
Privacy policy: https://trustsell.ru/privacy-policy/
Support: [email protected]