Name: TrueMetriks Analytics
Author: TrueMetriks

Your WooCommerce store is more than a list of orders – and so is your marketing. TrueMetriks Analytics gives you the complete picture.

It is a full marketing-analytics platform for WooCommerce. You see the entire customer journey, funnel reporting, and your true ROAS – real profit measured against real ad spend.

Not running WooCommerce? The plugin still works. You do not need a store. On any WordPress site – a blog, a portfolio, a lead-generation site, a course or membership site – install it, connect it once, and it starts tracking page views and visitor journeys, with the same first-party tracking and ad attribution behind them. WooCommerce is not required, and never has to be installed. It simply adds the ecommerce layer on top: product views, add to cart, checkout, and server-side purchase tracking. Everything else described below works either way.

It also tracks every order on your store server-side, sending Facebook, Google, GA4, and TikTok (coming soon) the numbers your browser pixel never could. Everything happening on your store, in one place, with the real numbers behind it.

The problem it solves

Browser pixels lose sales. When a pixel gets blocked by iOS, Safari, or an ad blocker, that purchase disappears from your Facebook, Google, and TikTok reporting. The money hit your bank, but your ad platforms never counted it.

So you make decisions on numbers that are wrong. You kill winning ads that look unprofitable and keep funding losers that look fine. You are not bad at this – you are optimizing on broken data.

The fix is moving your tracking off the browser and onto the server, then putting all of it in one dashboard you can read.

TrueMetriks connects your WooCommerce store and sends events straight from your server through your own first-party domain. They cannot be blocked by a browser setting, and they do not vanish when a shopper clears their cookies.

Install the plugin, sign in to TrueMetriks once, and your real numbers start flowing.

What you can see

The full customer journey. Every touch from the first ad click to the purchase, stitched across sessions and devices, so you can see the path that actually drove the sale.
Funnel reporting. Where visitors enter, where they drop off, and which step is leaking revenue across your checkout and upsell flows.
Your true ROAS. Real ad spend measured against real profit – not the inflated or deflated numbers each ad platform reports about itself.
Which ads, funnels, and products make money. Attribution down to the campaign, creative, funnel step, and product, so you know exactly where your budget should go.
Your real numbers inside the ad platforms, too. The free TrueMetriks Ad Overlay Chrome extension drops your true ROAS, cost per lead, and cost per sale straight onto Facebook Ads Manager and Google Ads, so you read the real metric next to each campaign without leaving the platform you optimize in.

Here is your revenue page. See total revenue drilled down to the exact source, campaign, ad, or email that produced it – each with its own real ROAS, spend, and profit.

Here is funnel reporting. Build any funnel and drill into how it performs step by step, so you see exactly where visitors convert and where they drop off.

Here is your main overview. Your complete store performance in one place – traffic, revenue, conversion rate, and new versus returning buyers.

Here is the TrueMetriks Chrome extension. It puts your true ROAS, cost per lead, cost per sale, and profit directly inside your Facebook Ads Manager and Google Ads dashboards.

The tracking that feeds it

Every order is captured. The plugin hooks WooCommerce at the order level, so anything that creates an order fires a conversion – including one-click upsells and custom checkout flows. No more invisible revenue.
Conversions are recovered after cookies clear. A shopper clicks your Facebook ad on Tuesday and buys on Friday with their cookies wiped – the plugin saved the original click at checkout and replays it on the server-side sale, so Facebook still gets the credit.
Your ad platforms see real attribution. Click IDs and UTMs are matched to each purchase and sent server-side to Facebook Conversions API, Google Ads, GA4, and TikTok (coming soon), with full customer identity for stronger matching.
No duplicate events. TrueMetriks sends conversions server-side only, so you can remove the Facebook Pixel and stop double-counting.
Your catalog syncs to Facebook automatically. Connect a Facebook Product Catalog and every WooCommerce product you create, update, or delete pushes through on its own, ready for Advantage+ and Dynamic Product Ads.
One plugin instead of four. It replaces the usual stack of a Pixel plugin, a Google Analytics plugin, a Google Ads conversion plugin, and a catalog plugin – and it does not break every time WooCommerce updates.

See what our customers did

Stores and media buyers running their tracking and analytics on TrueMetriks have tripled store revenue, scaled past $100k a month, and cut cost per lead from $70 to $12. Read and watch their stories at https://truemetriks.com/testimonials/

Part of the TrueMetriks platform

This plugin is the WooCommerce on-ramp to TrueMetriks – a complete analytics, server-side tracking, and conversion-attribution platform for performance marketers. The plugin sends the clean events; the TrueMetriks dashboard and Chrome extension are where you finally see your true numbers – real ROAS, real cost per lead, full customer journeys, and which ads, funnels, and products actually make you money.

Requires a TrueMetriks account

TrueMetriks Analytics connects your store to your TrueMetriks account. New to TrueMetriks? Start a 14-day free trial at https://app.truemetriks.com/signup – no credit card required. Then click “Sign in with TrueMetriks” inside the plugin to connect.

External services

This plugin connects your site to TrueMetriks so it can track your store and send your analytics and conversion data to the ad platforms you choose.

TrueMetriks (app.truemetriks.com) – when you click “Sign in with TrueMetriks”, the plugin links your site to your TrueMetriks account. Only the sign-in connection happens here; no analytics events are sent to this address. Terms: https://truemetriks.com/terms – Privacy: https://truemetriks.com/privacy
Your TrueMetriks tracker – your store’s page views and WooCommerce events are sent to TrueMetriks through your own first-party tracking address, then on to the platforms you connect, such as Facebook, Google, GA4, and TikTok (coming soon). Terms: https://truemetriks.com/terms – Privacy: https://truemetriks.com/privacy