TrucePulse Analytics is a lightweight, privacy-first analytics platform that lives entirely inside your WordPress dashboard. No external services, no cookies, no account required — your visitor data never leaves your server.

Unlike standard statistics dashboards, TrucePulse shows you why visitors convert or drop off, not just how many arrived:

Form conversion analytics — see views, starts, completions, abandonment rate and validation errors for every form (Contact Form 7, WPForms, Gravity Forms, Fluent Forms, Ninja Forms, Formidable and custom HTML forms).
Click analytics — every internal link, button, CTA, download, outbound, email and phone click, ranked with click share.
Conversion funnels — build multi-step funnels (Homepage Pricing Signup Purchase) and see exactly where visitors abandon.

Website analytics

Unique, new and returning visitors, sessions and pageviews
Bounce rate, engagement rate, session duration, pages per session
Landing pages, exit pages, scroll depth
Traffic sources: direct, organic, social, email, referral, campaigns and full UTM tracking
Countries, devices, operating systems, browsers, languages
Internal site search queries with result counts
WooCommerce order, refund and product-view events

Real-time dashboard

Visitors online right now, live pages and countries
Auto-refreshing dashboard (5s–60s, no page reload)
Date filters: today, yesterday, 7/30/90 days, this month, previous month, last year, custom range
One-click CSV and JSON exports

Privacy-first by design

Cookie-free: visits are identified with a salted hash that rotates every 24 hours — no cookies, no localStorage, no persistent identifiers
IP anonymization is always on: raw IP addresses are truncated and never stored
Respects Do Not Track and Global Privacy Control
Configurable data retention with automatic cleanup
GDPR & CCPA friendly; all data stays in your own database

Fast by design

Frontend tracker is under 7 KB, defer-loaded, and never blocks rendering
Events are batched client-side and written with single multi-row inserts
Indexed custom tables, daily rollup aggregation and object-cache support keep dashboards fast from 100 to 100,000+ visitors/day

TrucePulse Pro

Need more? TrucePulse Pro adds heatmaps, session replay, advanced WooCommerce revenue reports, scheduled PDF/email reports and priority support — with a free trial.

Developer friendly

Documented REST API (/wp-json/trucepulse/v1/...)
JavaScript API: trucepulse('event_name', 'target', 'label', value)
WP-CLI: wp trucepulse analytics, wp trucepulse export, wp trucepulse cleanup, wp trucepulse aggregate
Actions & filters for tracking control, custom capabilities and GeoIP integration