Name: Trackful – Server-Side Conversion Tracking for WooCommerce
Author: trackful

Trackful solves the 30-40% data loss problem caused by ad-blockers, iOS 14+ Safari ITP, and browser privacy features.

The Problem

Traditional client-side tracking (JavaScript pixels) is being blocked:

Ad-blockers block 30-40% of conversion tracking
Safari ITP limits cookies to 7 days (vs 1 year needed for attribution)
iOS 14+ App Tracking Transparency blocks tracking
GDPR/consent reduces data quality
Hosted checkout pages lose attribution data

This means you’re blind to 30-40% of your conversions, leading to poor ROAS and wasted ad spend.

The Solution

Trackful uses server-side tracking to recover lost conversions:

95%+ tracking accuracy (vs 60-70% with client-side)
Server-set first-party cookies that keep the ad click for up to 1 year, beyond Safari ITP’s 7-day limit on script cookies
Google Ads Enhanced Conversions with hashed customer data
Meta Conversions API (CAPI) with Event Match Quality monitoring
GA4, TikTok, Pinterest and Snapchat server-side conversions
Identity graph for cross-session attribution
GDPR/Consent Mode v2 compliant

Key Features

Click ID Capture: Automatically captures gclid, gbraid, wbraid, fbclid, ttclid, epik and ScCid, even on pages served from a full-page cache
Server-Set Cookies: Sets HTTP cookies via PHP to extend attribution beyond Safari ITP restrictions
Order Tracking: Direct PHP hooks (not webhooks) for maximum reliability, on the classic checkout and the Cart and Checkout blocks
Enhanced Conversions: Sends hashed customer data (email, phone, address) to Google Ads
Meta CAPI: Sends conversion events to Facebook/Instagram with high EMQ scores
Works with any Consent Mode v2 CMP: reads the standard signal itself, so no per-vendor setup. Named support for Axeptio, Didomi, Cookiebot, OneTrust, Complianz and WP Consent API on top, and a one-line hook for anything else
Deduplication: Deterministic event IDs prevent duplicate conversions, and the dashboard warns when another tag reports the same purchases to Google Ads
Real-Time Dashboard: Monitor conversions, EMQ scores, delivery per channel and platform health

How It Works

Landing Page: Capture click IDs (gclid, fbclid…) and store them in first-party cookies
Shopping: Track product views, add to cart and checkout events
Purchase: Send the conversion with full attribution to your ad platforms
Server Processing: Trackful’s backend uploads to each platform with the right format

Supported Platforms

Google Ads Enhanced Conversions
Meta Conversions API (Facebook/Instagram)
GA4 (Measurement Protocol)
TikTok Events API
Pinterest Conversions API
Snapchat Conversions API

Pricing

Trackful is a service (SaaS). A free plan covers 15 tracked orders a month. Paid plans start at $29 a month (Starter, 150 orders), with Growth ($59, 1,000 orders) and Pro ($119, 5,000 orders); yearly billing saves 25%. Only orders count toward the allowance: page views, product views, add-to-carts and checkouts are unlimited. Plans are managed from the Trackful dashboard.

Requirements

WooCommerce 7.0 or higher
PHP 7.4 or higher
A Trackful account, created automatically when you click “Connect to Trackful”

Privacy

This plugin is a client for Trackful, a third-party service (SaaS) operated by ECOM FR LLC. When you connect the plugin, the data below is sent to Trackful’s servers (app.trackful.io) so conversions can be delivered to the ad platforms you choose.

Data processed

Order information (ID, value, currency, items)
Customer contact details (email, phone, name, address), used to match conversions on the ad platforms
Ad click IDs and UTM parameters
Consent state (Consent Mode v2)
Visitor IP address and browser user agent

How it is protected and how long it is kept

Customer contact details sent to ad platforms are hashed with SHA-256 first. The copy kept to allow a resend is encrypted (AES-256-GCM) and deleted 60 days after the order.
IP address and user agent on tracked events are deleted after 60 days.
Visitor sessions (click IDs, landing page) expire after 90 days.
Hashed identifiers used to recognise a returning customer are kept while your account is active, and deleted on a WooCommerce privacy erasure request.

Sharing

Only with the ad and analytics platforms you connect (Google Ads, Google Analytics 4, Meta, TikTok, Pinterest, Snapchat), and only as your consent settings allow.
No data is sold.

Cookies set on your store

_tp_sid: session identifier (1 year)
_tp_<click id> and _tp_<click id>_js: the ad click that brought the visitor (1 year)
_tp_utm_*: campaign parameters (30 days)
_tp_consent: the visitor’s consent choice (1 year)

Uninstalling the plugin sends a one-time notice to Trackful so your site can be deregistered.

Support

Documentation: https://trackful.io/en/docs/
Support: [email protected]
Dashboard: https://app.trackful.io