Name: Toolszu Smart Popup
Author: Toolszu

Toolszu Smart Popup helps you show the right message at the right moment, without slowing your site down. Build a campaign in a visual editor with a live preview, choose when and where it appears, and see how it performs.

Everything is free. There is no paid version, no account and no limits on campaigns.

Four layouts

Popup in the center of the screen, with an optional image on top, on the left or as the background.
Slide-in card in any corner.
Announcement bar at the top or bottom, sticky or in the page flow.
Full-screen welcome mat.

Content blocks

Label, heading and message (basic HTML allowed).
Coupon code with one-click copy.
Countdown timer to a fixed date, or a personal timer for each visitor. The campaign can hide itself when time runs out.
Email signup form with optional name field, consent checkbox, thank-you message and webhook (Zapier, Make, n8n and others).
Call-to-action button and a “No thanks” link.
Image ads with the “Sponsored” label and rel=”sponsored” links.
Google AdSense ads: enter your publisher ID and ad slot ID, no code needed.
Custom HTML and shortcodes, for example a form from another plugin.

Smart triggers

On page load or after a delay.
After the visitor scrolls a percentage of the page.
Exit intent on desktop, and a quick scroll back up on phones.
After a period of inactivity.
After a number of pages in the same visit.
When the visitor clicks any link or button you choose (href="#tzsp-ID", data-tzsp-open="ID" or your own CSS selector).

Targeting

Whole site, or selected page types: home page, blog, archives, search, 404 and any public post type.
Specific post, page, category or tag IDs, with an exclude list.
URL contains or does not contain (great for UTM campaigns).
Desktop, tablet and mobile.
Logged-in or logged-out visitors.
Visitors arriving from search engines, social media, a direct visit or specific websites.

Scheduling

Start and end date and time in your site’s time zone.
Days of the week and hours of the day, for lunch deals or weekend sales.

Frequency

On every page view, once per visit, again after a number of days, or only once.
Stop showing to visitors who already clicked, copied the coupon or signed up.

Design

11 ready-made templates to start from.
Colors, overlay, corner radius, text size, alignment, shadow and five entry animations.
Automatic dark mode colors for visitors who use dark mode.
Desktop and mobile preview while you edit.

Stats

Views, clicks, click rate, closes and conversions for each campaign, with a 30-day chart.
Only daily totals are stored. No IP addresses, cookies or visitor profiles.

Fast and light

Loads only on pages where a campaign can appear.
Vanilla JavaScript with no jQuery on your site, no external fonts, icons or libraries.
Works with page cache plugins: visitor rules run in the browser.

Accessible

Keyboard friendly: Esc closes, focus stays inside open popups and returns afterwards.
Screen reader labels, respects “reduce motion”.

Privacy

Signups connect to the WordPress personal data export and erase tools.
Suggested text is added to your privacy policy guide.
Choose whether campaigns, stats and signups are deleted when you remove the plugin.

External Services

This plugin connects to an external service only when you choose to show a Google AdSense ad.

Service: Google AdSense, provided by Google LLC.
What it is used for: showing the AdSense ad unit you set in a campaign.
When: only on pages where a campaign with the “AdSense” content type can appear. The script https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js is then loaded in the visitor’s browser with your publisher ID.
Data sent: Google receives the visitor’s request for the ad, including their IP address, browser details and the page address, as for any AdSense ad.
Terms: https://www.google.com/adsense/new/localized-terms
Privacy policy: https://policies.google.com/privacy

Signup webhooks are optional. If you add a webhook URL to a signup form, each new signup (email, name, campaign, page and date) is sent to the address you entered.