Your whole site at a glance: visitors, speed and health on one modern dashboard

SwiftWebDev Dashboard & Analytics adds a clean, colorful home screen to WordPress that answers the questions you ask every day: how many people visited, which pages they read, where they came from, how fast is the site, and is anything out of date?

No cookies, no Google Analytics account and no API key for speed tests. Install, activate and your dashboard is ready.

The plugin is lightweight by design. The front end gets one small counter script that runs after the page has loaded, and WordPress checks the browser name of each request for known AI bots. Everything else happens in the admin area.

📊 Cookieless visitor stats

Visitors, page views and sessions for the last 7, 30 or 90 days
Visitors over time chart, busiest days of the week and engagement (pages per visit, visits per visitor, best day)
Trend versus the previous period, with a sparkline on every card
Top pages, referrers and devices for the selected period
A views column on your Posts and Pages lists, plus a compact visitor counter widget on the classic WordPress dashboard
Counted on your own site, stored in your own database
No cookies or browser storage, and IP addresses are never saved
Logged-in users are not counted by default

🤖 AI traffic and AI crawlers

AI visitors: people who clicked a link to your site in ChatGPT, Perplexity, Gemini, Claude, Copilot and 6 more assistants, with their share of all visits and the change versus the previous period
AI crawlers: how often AI bots such as GPTBot, ClaudeBot, PerplexityBot, Meta and Amazon visit, by company, with the last day each was seen
Each bot visit is sorted by purpose: training, AI search, or asked by a user
AI bot visits and AI visitors side by side, so you see how much AI reads and how many people it sends
AI access check: reads your robots.txt and shows, per AI company, whether AI search and training crawlers are allowed or blocked, with a clear warning when AI search is blocked
Shows whether your site has an llms.txt file
Counted on your own server; nothing is sent to AI companies or anyone else

✉️ Weekly Site Report email

One email every Monday: visitors, top pages, top referrers, AI visitors and AI bot visits with the change from the week before, speed scores, pending updates and Site Health
Sent from your own site with WordPress mail, to the address you choose
Off by default; turn it on in the plugin settings and send yourself a test first

⚡ PageSpeed scores with fixes

Google PageSpeed scores for mobile and desktop, run with one click
Test your homepage or any other page of your site
Performance, Accessibility, Best practices and SEO scores
Core Web Vitals from the lab test, plus real-user Chrome UX data when Google has it
A ranked list of what to fix to reach 90+, written in plain language
No Google API key needed

🩺 Updates and site health

Pending WordPress, plugin and theme updates
Your PHP version, with the recommended version
Site Health status with a shortcut to run the checks
Recent activity: published posts and pages, new users, plugin and theme updates

🔗 Quick links

One-click shortcuts to the WordPress tasks you use most
Pin, reorder and hide shortcuts, and search them
Each user keeps their own pinned list

🎨 A modern admin experience

A matching modern style for the WordPress admin menu on every admin page
Your own logo and site name at the top of the menu
Search from the dashboard header: posts and pages in any status (drafts too), media, users and every admin screen, with icons, recent items and quick actions.
Live visitors in the WordPress toolbar on every admin page and on your site: how many people are online now, with today’s visitors, page views, AI visits, top pages and sources on hover, plus the same search from a toolbar icon on every admin page. Both can be turned off in Settings.
Show, hide and drag dashboard cards into your own order
Optionally open this dashboard after login, with the classic WordPress dashboard one click away
Administrators get the new look; other users keep the normal WordPress admin

🏆 PRO add-on

Everything described above is included in this plugin, with no limits, license keys or time restrictions. For extra reports, SwiftWebDev Dashboard PRO is a separate add-on plugin, sold and downloaded from our website: real-time visitors, countries and browsers, goals and conversions, UTM campaigns, AI assistant landing pages, traffic-spike email alerts, form and click tracking, session recordings, CSV export and weekly scheduled speed tests. Learn more about the PRO add-on

🔒 Privacy

Free visitor stats are counted without cookies or browser storage. Each visit is identified by a one-way hash of the IP address and browser, combined with a random value that changes every day, so visitors cannot be followed from one day to the next. IP addresses and browser details are never saved. Raw visit records are deleted after 48 hours; daily totals are kept for 180 days (the longest period shown, plus the period before it for comparison). Daily counts per page, referring website and device type are kept for 90 days; daily counts per AI assistant are kept for 180 days.

AI crawlers are recognized by the name in their user agent (for example GPTBot). The plugin stores only a daily total per AI bot, kept for 180 days. No IP address, user agent or requested address is stored. All data stays in your WordPress database.

More free plugins by the author

SourceSay: ask WooCommerce customers “How did you hear about us?” after checkout and see revenue by channel.

External services

This plugin connects to one external service, and only when an administrator asks it to.

SwiftWebDev speed test service (swdashapi.swiftoutbox.com), which uses the Google PageSpeed Insights API

Used to measure the speed scores shown on the Speed & Optimize screen and the dashboard. A request is sent only when an administrator clicks “Run test”. The request contains your site address, the address of the page to test (your homepage or another page of your site) and the test type (mobile or desktop). Our service checks that the page belongs to your site, then asks Google PageSpeed Insights to test it with our own Google API key and returns the result. No visitor data is sent. The service keeps the result in memory for up to 10 minutes, so a repeat test of the same page returns quickly, then discards it; results are never saved to disk or a database.

Swift Web Dev terms of service: https://swiftwebdev.com/terms/
Swift Web Dev privacy policy: https://swiftwebdev.com/privacy-policy/
Google PageSpeed Insights: https://developers.google.com/speed/docs/insights/v5/about
Google terms of service: https://developers.google.com/terms
Google privacy policy: https://policies.google.com/privacy

Your own robots.txt and llms.txt (not an external service)

The AI access check reads /robots.txt and /llms.txt from your own site address, at most once every 12 hours while an administrator views the dashboard. These requests go to your own site only; nothing is sent to a third party.

Third-party libraries

All are bundled locally (nothing is loaded from a CDN) and GPL-compatible:

SortableJS, MIT license (assets/vendor/sortable/LICENSE).
Plus Jakarta Sans font, SIL Open Font License 1.1 (assets/fonts/OFL.txt).
Simple Icons brand icons (https://simpleicons.org), CC0 1.0 (includes/brands.php).

SwiftWebDev Dashboard & Analytics – Visitor Statistics, AI Traffic & PageSpeed Test