Strikewise – Lowest Price & Price History for WooCommerce

Strike-through prices that hold up. When you advertise a price reduction in the EU, you must also state the lowest price you charged during the 30 days before the reduction (Art. 6a of Directive 98/6/EC; in Germany § 11 PAngV, in Austria § 9a PrAG). Since the CJEU ruling C-330/23, the strike-through price itself has to be based on that lowest price.

WooCommerce does not know any of this. Strikewise does it for you, automatically:

1. It records every price change of your products.
2. It shows the lowest price of the 30 days before the reduction below the product price.
3. It corrects strike-through prices and does not show reductions that are not real.

Install it, and your shop shows reductions the way the law requires. No settings needed.

Calculated correctly, also in the tricky cases

• The sale price never counts as its own reference. The window is the 30 days before the reduction started, not the last 30 days.
• Deepened reductions keep their start date. −10 %, then −20 % without interruption: the reference stays the price before the first step.
• Scheduled sales use their real start date, not the time the WooCommerce cron ran.
• Variable products: every variation has its own history.
• Final prices incl. VAT, also if you enter prices excluding tax.

Protection against sham discounts

• Correct strike-through prices (CJEU, C-330/23), on by default: the strike-through price is the lowest price of the 30 days before the reduction. A “reduction” that is not below it is not shown as one. Sale badges, the cart and most product feeds use this price, so they are corrected too.
• Price raised shortly before a sale? The lower earlier price counts, and the shop shows it.
• No reduction without an earlier price: products that were never offered at a higher price are not shown as reduced. If Strikewise does not know the earlier price yet, you can enter it in the product.

Special cases the law mentions

• Coupon campaigns: mark a coupon code offered to everyone as a public campaign, and its price counts as the lowest price for the 30 days after it.
• Perishable goods: reductions because of an approaching best-before date are exempt (§ 11 para. 4 PAngV). Mark the product, and the shop shows the reason instead of the lowest price.
• Switching from the “Omnibus” plugin? Strikewise imports its price history in one click, so the lowest price is right from day one.

Made for everyday shop work

• Price history in the product editor: a chart of the last weeks, the 30-day window and a clear hint when a reduction is not allowed.
• Overview and dashboard widget: see at a glance how many products are reduced and what Strikewise corrected.
• Your choice of placement: automatically below the price, or with the block “Lowest price (30 days)” or the shortcode [strikewise].
• Lean and fast: one row per price change in a dedicated table with automatic cleanup. The storefront reads a cached value and never queries the history.
• Compatible with HPOS and the WooCommerce cart and checkout blocks.

Free and Premium

Everything the law requires is free, without limits. Strikewise Premium saves time when you run many sales:

• Compliance scanner: checks every reduced product each week and reports problems by e-mail.
• Sale planner: check Black Friday discounts before they go live and schedule them in one click.
• UVP mode: comparisons with the manufacturer’s recommended price, labelled correctly as UVP.
• Percentage badge: the sale badge shows the real reduction, e.g. “−20 %”, calculated from the lowest price.
• Price log as CSV: the complete history of a product, as evidence for your lawyer.
• Agency cockpit: the status of all client shops on one page, for licenses with 5 or more shops.

Premium can be tested for 14 days without a credit card.

Not legal advice

Strikewise helps you apply the rules on price reductions in your WooCommerce shop. It is not legal advice; please check your price communication, especially advertising outside the shop, with a lawyer.