Specflux Marketing Analytics Chat lets you have conversations with your marketing data using AI. Connect your analytics platforms and ask questions in plain English to get instant insights and recommendations.

Supported Platforms

Google Analytics 4 – Traffic metrics, user behavior, conversions, real-time data
Google Search Console – Search performance, queries, indexing status
Microsoft Clarity – Session recordings, heatmaps, user behavior insights

Key Features

Built-in AI Chat – Chat with your analytics data through the WordPress AI Client built into core. You pick your AI provider once under Settings > Connectors; this plugin stores no AI keys of its own
MCP-Native Architecture – Exposes analytics as MCP abilities for any compatible AI assistant
Interactive Onboarding Wizard – Step-by-step setup with guided configuration
Analytics at a Glance Dashboard – Dashboard widget with sparkline trends
Admin Bar Pulse Indicator – Quick analytics status in the WordPress admin bar
Smart Prompt Templates – Auto-installed prompts for common analytics questions
MCP Abilities Catalog – Browse all available analytics abilities in one place
Connection Depth Prompts – Contextual prompts that adapt to your connected platforms
Multi-Platform Support – Connect all your marketing data sources
Secure Credentials – OAuth 2.0 and encrypted API key storage
Smart Caching – Reduce API calls with intelligent caching
Cross-Platform Analysis – Compare data across all connected platforms

How It Works

Connect your analytics platforms via OAuth or API keys
Use the built-in AI chat right inside WordPress (works out of the box on WordPress 7.0)
Ask questions like “How did my traffic change this week?”
Get AI-powered insights and recommendations

Prefer to use an external AI client (Claude Desktop, ChatGPT, Cursor)? Install the optional MCP Adapter plugin (see Requirements) to expose these tools over the Model Context Protocol.

Requirements

WordPress 7.0 or higher (includes Abilities API and AI Client in core)
MCP Adapter plugin (optional; only needed to connect external AI clients such as Claude Desktop or Cursor). It is available from GitHub at https://github.com/WordPress/mcp-adapter and is not required for the built-in chat.
PHP 8.1 or higher
SSL certificate (HTTPS) for OAuth connections
PHP extensions: json, curl, openssl, sodium

External Services

This plugin sends data to the external services listed below. Each service is
contacted only after you connect the corresponding platform on the plugin’s
Connections screen. A site with no connections configured makes no external
requests.

Google Analytics 4 and Google Search Console (provided by Google LLC)

What it is used for: reading your own analytics and search-performance data so
it can be shown in the plugin dashboard, exposed as MCP abilities, and used to
answer questions in chat.

What is sent and when: connecting an account sends your authorisation request to
accounts.google.com, and access and refresh tokens are exchanged against
oauth2.googleapis.com. Once connected, report requests go to
analyticsdata.googleapis.com (GA4 traffic, behaviour, and conversion metrics),
analyticsadmin.googleapis.com (the list of your GA4 properties, requested during
connection setup), and searchconsole.googleapis.com (search queries, clicks,
impressions, and indexing status). Each request carries your OAuth access token,
the GA4 property ID or Search Console site URL being queried, and the date range
and metrics requested. Requests are made when you open a plugin screen whose
cached data has expired, when you refresh the dashboard widget, and when an
ability is run from the built-in chat or an external MCP client. No post
content, visitor records, or other personal data from your WordPress site is
sent.

Microsoft Clarity (provided by Microsoft Corporation)

What it is used for: reading your own Clarity project’s behavioural metrics,
including session counts, engagement and scroll data, and the insights Clarity
derives from session recordings and heatmaps.

What is sent and when: the plugin calls the Clarity Data Export API at
www.clarity.ms. Each request carries your Clarity API token and project ID,
together with the number of days and the dimensions requested. Requests are made
when cached Clarity data has expired and a plugin screen, a dashboard widget
refresh, or an MCP ability asks for it. Clarity permits ten export requests per
project per day, so responses are cached for one hour.

AI chat responses

This plugin does not contact any AI provider directly and stores no AI provider
credentials. The built-in chat calls the AI Client included in WordPress 7.0,
which sends your chat messages and the analytics results described above to
whichever provider you have configured for your site under Settings >
Connectors. That provider’s own terms of service and privacy policy govern that
transfer, and WordPress stores its credentials.

Privacy Policy

This plugin:
* Stores encrypted API credentials for the analytics platforms you connect in your WordPress database
* Connects only to the analytics services you configure, as detailed under External Services above
* Does not track your site’s visitors and sends no data to the plugin author
* Does not store analytics data permanently; results are fetched on demand and cached temporarily
* Stores no AI provider credentials; chat is handled by the WordPress AI Client using the provider configured for your site