SourceCrate – How Did You Hear About Us Survey & Attribution for WooCommerce
Revenue per answer: which channels bring in how much, how many buyers are new, and the share of revenue WooCommerce's tracking could not see.
Which marketing actually brings in sales? Link tracking can’t tell you. Cookie banners, iPhone privacy rules, word of mouth, podcasts and TikTok videos leave no link to follow, so WooCommerce files those orders under “Direct” or “Unknown”. Often that is half your revenue.
SourceCrate asks the one person who knows: the buyer. A short “How did you hear about us?” survey appears on the WooCommerce thank-you page (or at checkout), each answer is saved with its order, and you get revenue per marketing channel: “TikTok brought $4,200 this month, and 80% of those buyers were new.”
Try it first: click Live Preview above for a demo store with five weeks of answers, or open a free test site with WooCommerce and SourceCrate (by ZipWP, no sign-up).
See it in action (3 minutes)
How it works
- Activate. “How did you hear about us?” is live on your thank-you page straight away, with Google, Instagram, Facebook, TikTok, YouTube, friend or family, podcast and influencer answers.
- Buyers answer in one click. One question at a time, answers shuffled so the first one is not over-picked, and every answer is saved the moment it is given.
- See what sells. Reports show orders, revenue and new buyers for every answer, next to what WooCommerce’s own tracking recorded.
Ask the right question, in the right place
- Thank-you page, checkout, or both. At checkout it is a “How did you hear about us?” dropdown on the block or classic checkout, optional or required. “Checkout, then thank-you page” asks again after payment if the buyer skipped it.
- Drag-and-drop survey builder with a live preview of the card, desktop and mobile views and a full-screen mode.
- Unlimited questions, seven answer types: single choice, multiple choice, dropdown, yes / no, 1–5 star rating, short text and long text. Add “Other” with a text box and choose whether a question can be skipped.
- Ready-made templates: “What almost stopped you from buying?”, “What made you buy today?”, “Which other stores did you consider?” and more.
- Targeting: ask first-time or returning buyers only, and only (or never) for orders with certain products or categories. Cap how many questions one buyer sees.
- A second chance on My Account: logged-in buyers who skipped the card can answer later from My Account Orders.
See which channels bring revenue
- Revenue per answer: orders, revenue after refunds, average order value, share of orders and new vs. returning buyers, for any date range, plus your response rate.
- “Untracked by WooCommerce”: the share of revenue your link tracking marked Direct or Unknown, and where those buyers say they really came from.
- “WooCommerce says Direct, the buyer says TikTok”: WooCommerce’s order attribution side by side with the buyer’s answer, on the report, on every order screen and as a “Heard about us” column and filter on the Orders list.
- Useful from day one: before the first answer, Reports shows your last 90 days by WooCommerce’s own tracking.
- Dashboard widget with this month’s top three channels and your response rate.
- CSV export of every answer.
Built for real stores
- Switching from Where Did You Hear About Us Checkout Field? Import its answers in one click, with their revenue and order dates, even after you deactivate it.
- Multilingual stores: translate questions, answers and card text with WPML or Polylang. Reports keep one row per answer in every language.
- Matches your theme: the card uses your theme’s fonts, colours and button styles, on block and classic themes.
- Block and classic checkout, HPOS compatible. Its script and styles load only on the order received page.
- Private by design: answers stay in your WordPress database. Nothing is sent anywhere and no account is needed. Works with WordPress’s personal data export and erasure tools.
Who it is for
WooCommerce stores that market on two or more channels (ads, social, influencers, podcasts, word of mouth) and want to know which ones sell. Patterns show from around 50 orders a month.
Why ask instead of track?
WooCommerce’s order attribution only knows the last link a buyer clicked. A buyer who heard you on a podcast, got a tip from a friend, or watched a TikTok and later typed your address shows up as “Direct” or “Unknown”. Post-purchase surveys are how large direct-to-consumer brands fill that gap, and most buyers are happy to answer in one click.