SJRubel Product Feed Generator is a flexible and scalable WooCommerce plugin that allows store owners to generate product feeds for multiple marketplaces and platforms from a single interface.

The plugin supports popular platforms such as Google Merchant Center, Facebook / Meta Catalog, OpenAI-compatible feeds, and other third‑party marketplaces that accept structured product data.

Feeds can be generated in multiple formats including XML, CSV, JSON, TSV, and TXT, making the plugin suitable for a wide range of marketing, advertising, and data‑sharing use cases.

To ensure stable performance, the plugin uses batch‑based processing and supports automatic feed updates via WordPress cron jobs, reducing server load even for large WooCommerce catalogs.

Key Features

Multi‑marketplace product feed generation

Supports Google Merchant Center, Facebook / Meta Catalog, OpenAI feeds, and custom marketplaces

Multiple feed formats: XML, CSV, JSON, TSV, TXT

Batch‑based feed generation for better performance

Automatic feed updates using cron jobs

Advanced product filtering system

Flexible field, attribute, and meta mapping

Category mapping support

Feed management dashboard

Supported Marketplaces

Google Merchant Center

Facebook / Meta Product Catalog

OpenAI‑compatible product feeds

Custom marketplaces and comparison shopping engines

Any platform that supports XML, CSV, or JSON feeds

Compatibility

The plugin is designed to work with:

WooCommerce

Multilingual plugins (WPML, Polylang)

Multi‑currency plugins

Dynamic pricing and discount rule plugins

Custom product‑type plugins (services, bookings, hotels, rentals)

Compatibility depends on how third‑party plugins store and expose product data.

Features

Product Filtering

Filter products by:

Multiple Feed Configurations

Create unlimited feed configurations for different platforms and use cases, including:

Google Shopping & Free Listings

Facebook / Instagram Ads

Performance Max campaigns

OpenAI or API‑based product data feeds

Marketplace‑specific feeds

Field & Attribute Mapping

Map WooCommerce fields, attributes, and metadata to marketplace‑specific attributes such as:

Brand

GTIN / MPN

Condition

Gender / Age group

Google Product Category

Facebook product fields

Custom taxonomies and meta fields

Dynamic variation‑level attributes

Category Mapping

Map WooCommerce categories to marketplace categories

Supports one‑to‑one and one‑to‑many mapping

Hierarchical category handling

Feed Management & Automation

The built‑in feed manager provides:

Unique feed URL for each feed

Feed generation status

Last generated time

Manual regenerate option

Automatic feed regeneration via WordPress cron jobs

Optimized output for marketplace compliance