Simple Web Marketing Attribution
Dashboard with reporting of best performing channels and timeframe selector.
The Simple Web Marketing Attribution plugin captures attribution data from users visiting your site, including UTM parameters, referrer information, and automatic detection of webmail providers (Gmail, Yahoo, etc.) and search engines. It stores this data in the visitor’s browser local storage and automatically submits it to hidden fields in forms. Capturing these attribution utm parameters with your lead records will let you run reports on your customer database to see which marketing channels result in customers and which do not.
The plugin also includes a link builder tool to help you generate UTM tags for your marketing campaigns and a link library to keep track of the UTM tags you have generated.
The plugin is tested and works with:
- HubSpot
- Salesforce (Web-to-Lead)
- Contact Form 7
- WPForms
- Ninja Forms
- Gravity Forms
The plugin includes:
- A lightweight JavaScript file to capture url attribution data from the browser.
- An admin dashboard to view instructions for using the plugin.
- A UTM tag generator and logging tool.
- A HubSpot proxy to forward attribution data to your HubSpot account.
- Resilient AJAX form integration for modern, single-page submission tracking.
External services
This plugin utilizes the HubSpot Forms API to provide advanced attribution tracking for HubSpot forms.
- Service: HubSpot Forms API (provided by HubSpot, Inc.)
- Purpose: To submit form data and associated marketing attribution metadata (UTM parameters, referrer) from your site to your HubSpot portal when the HubSpot Proxy feature is used.
- Data Sent: When a visitor submits a form configured with our tracking, the plugin sends the form field values (user-provided input), the page URL, the page title, and captured attribution data (UTM source, medium, campaign, term, content, and full attribution log).
- Terms & Privacy: This service is subject to HubSpot’s Terms of Service and Privacy Policy.