Managing affiliate links gets messy fast. You paste a long tracking URL into a post, then another, then another. When an offer changes, you dig through old content hoping you catch every instance.

Lasso Lite is a free WordPress plugin for people who promote products with those links (including Amazon Associates). It keeps your links in one dashboard, cloaks them behind short URLs on your site, and turns them into product displays with images, prices, and buttons.

Example: use yoursite.com/go/best-kayak instead of a long Amazon URL. Change the destination once, and every place that link appears stays current.

Why Lasso Lite?

Fix a broken or outdated offer in one place instead of hunting through posts
Turn a plain link into a product display without leaving WordPress
See basic click counts so you know which links people actually use
Import an existing link library instead of rebuilding it
Start free, with no account required for core features
Go from install to a live cloaked link in a few minutes

How this is different from a basic URL shortener

Most shorteners and cloaking plugins mainly create redirects. Lasso Lite also gives you:

A dashboard for all your links
Product displays for posts and pages
Groups for organizing links
Basic click counts
Imports from other link plugins

Your first five minutes

Install and activate Lasso Lite
Click Add New Link and paste an offer URL
Insert it into a post with the Lasso Lite block or the [lasso] shortcode
Publish. Your cloaked link is live (add a product display if you want one).

What’s included

All your links in one place
Search, edit, and organize offers from a single dashboard.

Clean short URLs you control
Replace long tracking URLs with links like /go/your-slug/. Update the destination once when an offer changes.

Product displays for your content
Add image, title, price, badge, and buttons to reviews and roundups. Insert with the block or shortcode.

See which links get clicked
Each cloaked link stores a basic click count. Connect a free Lasso account for clearer reports.

Optional Amazon product details
Connect Amazon credentials to help fill product info on displays.

Insert links while you write
Works with the Block Editor and Classic Editor.

Organize with groups
Sort links by niche, merchant, or campaign.

Import from other plugins
Pretty Links, ThirstyAffiliates, Easy Affiliate Links, AAWP, EasyAzon, AmaLinks Pro, Earnist, and Affiliate URLs.

Already using another link plugin?

Import your existing links, tidy up groups, and keep publishing. No need to rebuild your library by hand.

When you need more later

Lasso Lite covers everyday link management on its own. If you later want deeper reporting, link monitoring, or richer display layouts, you can move up to Lasso. Your existing links and displays come with you.

Help & support

Docs: support.getlasso.co
WordPress.org forum: wordpress.org/support/plugin/simple-urls

Lasso Lite – Affiliate Link Manager & Product Displays