ServerTrack – Server-Side Tracking & Tagging for WooCommerce

ServerTrack is a powerful Server-Side Tracking solution designed to fix signal loss caused by iOS14, Ad Blockers, and ITP (Intelligent Tracking Prevention). By moving your tracking from the browser to the server, you ensure 99% data accuracy and improve your ROAS.

Why use this plugin?

Most tracking solutions require complex setups involving Google Tag Manager (GTM), DataLayer plugins, and expensive monthly subscriptions.

ServerTrack is different. This plugin handles everything:

1. Generates the DataLayer: It automatically detects WooCommerce events (ViewContent, AddToCart, Checkout, Purchase) and creates the necessary data. You do NOT need “GTM4WP” or any other plugin.
2. Connects to CAPI: It loads the ServerTrack SDK to send events directly to your server and Facebook Conversion API.
3. Handles Deduplication: Automatically manages Event IDs to ensure Facebook does not double-count events from your Browser Pixel and Server.

Key Features:

• Zero-Code Setup: Just paste your Auth Key and select “Full Plug-and-Play”.
• Custom Domain Support: Use your own subdomain (e.g., track.yourstore.com) to set first-party cookies and bypass ad blockers completely.
• Automatic WooCommerce Tracking: Tracks Product Views, Cart Additions, Checkouts, and Purchases out of the box.
• Advanced Matching: Automatically captures and hashes customer data (Email, Phone, Name, City) from WooCommerce orders to improve Facebook Match Quality scores.
• Custom Events: Fire custom tracking events on any URL pattern you define.
• URL Exclusions: Disable tracking on specific pages (e.g., privacy policy, terms).
• Configurable AddToCart Triggers: Add custom CSS class, ID, name, href, or data-attribute selectors to detect add-to-cart buttons on any theme.