Sentrixa Analytics is a complete, self-contained analytics engine for
WordPress, built by Sentrixa. Your visitor data is written to custom tables
in your own database and is never sent anywhere else.

What you get

Headline numbers: visitors, visits, page views, average engaged time,
bounce rate — each with a trend sparkline and a change vs. the previous
period.
A world visitor map (choropleth) and a top-10 countries list.
Referrer breakdown: search engines, social media, other websites, direct,
campaigns — with drill-down to named sources, referring domains and UTM
campaigns.
On-site search terms (what people type into your site’s search box).
A slot for Google Search Console query data, filled in automatically once
Sentrixa SiteHub is connected (coming soon).
Top pages, entry pages, exit pages, devices, browsers, operating systems.
wp-admin Dashboard widgets so the key numbers are the first thing you
see when you log in.
A read REST API for the Sentrixa Sites mobile app.

How the tracking works

The plugin adds a tiny (~3 KB) first-party JavaScript beacon. It runs in the
visitor’s browser, so it keeps working even when your pages are served from a
full-page cache (LiteSpeed, Cloudflare, WP Rocket, etc.) and PHP never runs —
which is where server-side analytics silently lose most of their data. A
no-JavaScript <img> pixel covers the small share of visitors without JS.

Privacy

No cookies. No cross-site tracking. No fingerprinting.
Unique visitors are counted with a salted hash of IP + user agent, where
the salt is regenerated every day and never stored — so yesterday’s visitors
can’t be recognised today and nobody can be re-identified from the data.
The IP address is used only for the country lookup and that daily hash, then
discarded. It is never written to the database.
“Do Not Track” and Global Privacy Control are honoured by default.
With the default settings no cookie/consent banner is required, but you
should still mention analytics in your site’s privacy policy.

Country data

IP-to-country lookups use the DB-IP IP-to-Country Lite database
(https://db-ip.com), licensed CC BY 4.0. It is bundled with the plugin and
refreshed monthly. No third-party service is contacted for a lookup.

External services

Your visitor data stays in your own database and is never sent anywhere. The only optional external call:

Country database download (repo.sentrixa.co.uk). Off by default. If you switch on “Update the country database automatically” under Analytics > Settings, the plugin periodically downloads a small prebuilt country-lookup file (based on DB-IP Lite, CC BY 4.0, https://db-ip.com). Only a plain request is made; no site or visitor data is sent. The service is provided by Sentrixa Systems Ltd: terms at https://sentrixa.co.uk/legal/plugin-and-website-terms/ and privacy policy at https://sentrixa.co.uk/privacy-policy/. A current database is already bundled with the plugin, and you can also update it manually with the button on the same screen.