SellChat

Turn hesitation into orders. SellChat adds a friendly AI chat to your WooCommerce store that helps unsure visitors find the right product through a short question-and-answer conversation — then shows you exactly which revenue came from those chats.

Free to try — no credit card needed. The chat widget automatically follows your visitor’s language, and the AI always replies in their own language.

See a live demo at https://sellchat.nl.

The AI runs on a hosted backend service (your Anthropic key stays server-side, never in the browser) that is hosted in the EU. A free plan includes monthly and daily conversation limits; paid plans raise them.

What your visitors get

• A floating chat widget that asks a few clarifying questions and recommends products from your catalog — each with image, price and a short reason.
• Answers grounded only in your live catalog: prices, sale/discounts, stock and specs. It never invents products.
• A “speak to a human” contact-form hand-off when they’d rather talk to you.

What you get

• Built-in revenue attribution — see which orders, and how much revenue, came from the advisor. It’s the number that shows the chat pays for itself.
• Automatic catalog sync (on product save + daily), retrieval-based so it scales to large catalogs.
• Simple setup: the backend is pre-configured, so you only paste one API key.
• Freemium: a daily + monthly conversation cap on the free plan, higher limits on paid plans.

External services

This plugin connects to the SellChat backend service to power the chat
and product matching. The backend is hosted in the EU. The AI provider key is
held server-side; the plugin never contacts the AI provider directly.

What is sent, and when:

• When you sync your catalog (manually, on product save, and once daily): your
  published WooCommerce product data — title, description, categories, tags,
  attributes, price, sale price, stock status, product URL and image URL — is sent
  to the backend so it can be indexed for matching.
• When a visitor sends a chat message: the visitor’s messages, an anonymous
  session id, and the current page URL / product id are sent to the backend. The
  visitor’s IP address is not used for profiling and is not stored by SellChat. The
  backend forwards the conversation to Anthropic (Claude) to generate a reply and
  product suggestions.
• On the settings screen: your site URL and plan/usage are read from the backend.
• When a visitor who used the chat places an order: the order id, the attributed
  amount, currency and any recommended product ids are sent to the backend so the
  admin screen and dashboard can show revenue driven by the advisor. To attribute
  orders the widget stores two first-party cookies (30 days): sellchat_reco (recommended
  product ids) and sellchat_chat (chat-engagement marker). Attribution can be disabled
  with the aipa_attribution_enabled filter, and the model switched between whole-order
  (“assisted”, default) and recommended-items-only (“direct”) with aipa_attribution_mode.

No data is sent until you enter an API key and enable the widget.

• Terms of Service: https://sellchat.nl/terms
• Privacy Policy: https://sellchat.nl/privacy
• AI sub-processor (Anthropic) terms: https://www.anthropic.com/legal/consumer-terms
• Payments sub-processor (Mollie): https://www.mollie.com/privacy