Segmentflow Connect links your WordPress site to Segmentflow, enabling:

Talk to your data — Create customer segments using natural language (“Customers who bought twice but haven’t opened an email in a month”)
Brand-aware creative — Automatically pull your logos, product photos, and color palettes to generate ready-to-send email templates
One-click campaigns — Launch email campaigns with real-time delivery stats
Revenue attribution — Track the exact dollar amount every campaign generates

Works on Any WordPress Site

Segmentflow Connect works on any WordPress site — WooCommerce is optional. On a plain WordPress site, you get:

Page view tracking
Automatic visitor identification for logged-in users
Browser context and referrer tracking

WooCommerce Enrichment (Optional)

When WooCommerce is active, Segmentflow Connect automatically enables additional features:

Automatic data sync — Customers, orders, and products sync to Segmentflow
Real-time webhooks — New orders, customer updates, and product changes are sent instantly
Cart context — Cart hash, currency, WooCommerce customer ID, and checkout language (locale) enrichment
Pre-built segments — 11 ready-to-use customer segments (Repeat Customers, Churning Customers, etc.)
Revenue attribution — Track which email campaigns drive revenue

How It Works

Install and activate this plugin
Click “Connect to Segmentflow” in the Segmentflow settings page
Approve the connection in your Segmentflow dashboard
Tracking begins immediately
If WooCommerce is active, customer data, orders, and products sync automatically

Requirements

WordPress 5.8 or later
PHP 8.2 or later
A Segmentflow account
WooCommerce 5.0 or later (optional — for e-commerce features)

Third-Party Services

This plugin connects to Segmentflow, a third-party
email marketing and customer data platform. A Segmentflow account is required.

Segmentflow Tracking SDK

When the plugin is connected, a JavaScript tracking SDK is loaded from
Segmentflow’s CDN (https://cdn.cloud.segmentflow.ai/v1/sdk.js) on all frontend pages.
This SDK collects page view events and, for logged-in users, sends their
WordPress user ID and email address to Segmentflow for visitor identification.

When WooCommerce is active, additional data is included: WooCommerce customer ID,
cart hash, store currency, and the resolved checkout/browse locale (context.locale).

The “Require Consent” setting can be enabled to prevent tracking until the
visitor has given consent via your cookie consent solution.

Segmentflow API

The plugin communicates with the Segmentflow API (https://api.cloud.segmentflow.ai) to:

Check connection status during the initial setup flow
Notify Segmentflow when the plugin is disconnected or uninstalled

Segmentflow Dashboard

During the connection flow, the user is redirected to the Segmentflow dashboard
(https://dashboard.segmentflow.ai) to authorize the connection. When WooCommerce is
active, this flow includes granting Segmentflow read/write API access to your
store’s customers, orders, and products via WooCommerce’s built-in authorization
screen.

Segmentflow Connect