Scoby Analytics

Scoby Analytics is a privacy-focused analytics plugin for WordPress. It is designed to provide website operators with actionable usage statistics without using cookies, device fingerprinting, or cross-site identifiers.

The WordPress integration is a lightweight, client-side integration that prioritizes visitor privacy. Scoby’s goal is to enable analytics in a way that can typically be operated under legitimate interest (Art. 6(1)(f) GDPR) and without consent banners, provided it is used as intended and configured appropriately. Scoby does not provide legal advice; always assess your specific setup with your DPO/legal counsel. We’re happy to answer their questions at [email protected]

Privacy approach (GDPR / ePrivacy)

Scoby is designed around the following principles:

• No cookies / no storage on the user device (relevant for ePrivacy / TDDDG)
• No device fingerprinting
• No user profiles or cross-site tracking
• Anonymization before transmission and aggregated storage (no individual-level analytics)

This means Scoby is not trying to “optimize consent rates”. Instead, it aims to reduce or avoid regulated processing operations in the first place by keeping analytics non-identifying and aggregate.

What Scoby measures

Scoby provides aggregated statistics such as:

• Page views and visits
• Entry/exit pages and content performance
• Engagement metrics (e.g., time-spent distributions/percentiles)
• Conversion events (depending on your setup)
• Referrers and traffic sources (without persistent identifiers)

What Scoby does not do

• No cookies
• No device fingerprinting
• No cross-site tracking
• No user/device profiles

Reporting & exports

• WordPress dashboard reporting
• Export to .xlsx
• Integrations with BI tools (e.g., Looker Studio, PowerBI, Tableau)

Third Party Services

Scoby Analytics uses Scoby-operated servers for analytics processing.

Service Used

Service: Scoby Analytics Servers
Purpose: Capture, process, and store website usage statistics in an anonymized and aggregated form to provide analytics reporting.

Data Handling and Privacy

– Anonymization prior to transmission: Page views and associated metrics are anonymized before being transmitted to Scoby Analytics servers.
– Aggregation: Stored data is aggregated and not intended to relate to identifiable individuals.
– No personal identifiers: Scoby is designed to avoid collecting or storing identifiers such as cookies, fingerprinting signals, or IP addresses.

Transparency and further information

– Service information: https://www.scoby.io/
– Terms of Use: https://www.scoby.io/terms
– Privacy Policy: https://www.scoby.io/privacy