Clean UTM links. Reports that add up. RedFoX UTM Link Builder is the UTM builder inside your WordPress dashboard. Pick a page, a channel and a campaign – and get a clean, consistent tracking link in seconds, copied to your clipboard and saved in a searchable history. Need it short? One switch turns it into a short link on your own domain, with the UTM details added on the way.

Campaign reports only add up when every link is named the same way. One Facebook instead of facebook, one campaign spelled two ways, one ? too many – and your analytics split into rows nobody can add up again. The builder follows the RedFoX UTM Convention (free PDF), so everyone on your team builds links the same way, without typos.

Why people use it

Same naming across your team: fixed channels, sources and campaign names instead of free typing – everyone builds links the same way.
No more typos: capitals, umlauts and spaces are fixed automatically, and the link checker finds mistakes in links you got from somewhere else.
All links in one place: every link you build is in the history, with campaign, date, author and note.
Every button measurable: short name and click purpose end up in utm_content, so you see which email and which button brought the visit.
Short and readable when it matters: example.com/webinar on a flyer, in a bio or a video – your reports still get the full campaign details.
Quick to use: choose instead of type – the link is ready in a few clicks, even right from the dashboard.
No lock-in: UTM links are plain addresses that keep working without the plugin.

Features

Build links step by step: choose a page of your site (search field) or any address, then channel, source, campaign and click. The link appears live and is copied with one click.
Channels of the convention built in: email, organic social, social ads, video and search ads – each with its sources and placements, explained right in the drop-down. Add your own channels (e.g. referral, sms, print).
Campaigns: create them with a naming helper (phase_offer_year_month), describe what they are for, archive them when they are over. Campaign names cannot be changed once links carry them.
utm_content made easy: short name + click purpose, e.g. email_invite_cta_register – so you see later which email and which button brought the visit.
History: every link is saved with date, author and note. Search, filter by campaign, copy again.
Protection against mistakes: the same link already exists it is simply copied again. Same short name in the same campaign but a different target you are asked first. Capitals, umlauts and spaces are converted automatically.
Short links on your own domain: switch on “Make it short” and share example.com/webinar instead of a long UTM link. The UTM details are saved with the short link and added when someone clicks, so your reports stay complete. Without UTM parameters, it is a plain short link – e.g. to your booking page or a video call.
Redirects done right: 302 (default), 301 or 307, server-side only – no cloaking, no JavaScript or meta refresh. Incoming parameters are passed on, short links are kept out of search engines (noindex, nofollow).
Change the target any time: the short address stays the same, the target changes. Switch short links off and on again.
Two targets with one click: give a short link a second target – e.g. the sign-up page while your offer is open and the waiting list while it is closed – and point it to A or B with one click. The UTM details go to both.
Click counts without tracking: one number per short link – no IP address, no cookie, no browser data. Link previews in messengers and social networks are not counted.
Safe addresses: before a short link is saved, the plugin checks that no page, post or other link plugin uses the address. Optional prefix (e.g. example.com/go/…); every link keeps its address if you change the prefix later.
Quick link on the dashboard: page, channel, source, campaign, short name – copy. Same rules, lands in the history.
Link checker: paste any link (e.g. from an email) and see what is wrong: a second ?, spaces, & from HTML source, unknown sources or campaigns, a misspelled contact placeholder. Short links of your site are resolved, so you see where they lead.
Contact ID for emails (optional): adds sid=%SUBSCRIBERID% (ActiveCampaign), {{contact.id}} (FluentCRM), mc_eid=*|EMAIL_UID|* (Mailchimp) or your own placeholder to email links, so a live chat or a one-click sign-up recognises who clicked. Off by default.
Export & import of campaigns, links and short links as JSON – e.g. to move them to another site.
Ready for translation.

Who it is for

Small teams, coaches, course creators and agencies who send newsletters, post on social media and run ads – and want reports in Matomo, Google Analytics or any other tool that add up.

What it does not do

It builds, stores and – if you want – shortens links. It does not track visitors, does not store IP addresses and does not set cookies. UTM links work on their own; short links need the plugin to be active, because your website does the redirect.

Privacy

The plugin does not contact any external service, sets no cookies and tracks nothing on your website. Links, campaigns and settings are stored in your WordPress database only.

Short links: when someone opens a short link, your website redirects them and – if click counting is on – adds one to the link’s click number. No IP address, no cookie, no user agent or other personal data is stored. The browser’s user agent is only looked at to leave out link previews and bots; it is not saved.

The optional contact ID adds a placeholder to email links that your email system replaces with the recipient’s contact number. It ties a visit to a person – only switch it on if your privacy policy covers it.

The admin page links to the RedFoX UTM Convention and to help pages on redfox-business.com and to the reviews on WordPress.org. Nothing is loaded from there; they are normal links.