PureDevs Customer History for WooCommerce

Customer History 3.0.0 is a complete revamp — rebuilt from the ground up as a focused customer-intelligence and reporting tool for WooCommerce. We’ve moved away from scattered actions and doubled down on one thing: showing you exactly what your customers are doing on your store — who’s buying, who’s browsing without buying, and what they’re searching for — so you can plan your next move with real insight instead of guesswork. The analytics are read-only and run entirely on your own server, and the plugin never contacts your customers automatically — it sends no bulk or marketing emails.

Most WooCommerce stores fly blind on their customers. The native dashboard reports orders, revenue, and traffic — but not who is buying, who’s browsing without buying, what people are searching for, or which searches return nothing. PureDevs Customer History turns raw store activity into customer intelligence: profiles, search insight, view tracking, and segments — all inside wp-admin.

Tracking starts the moment you activate it: no wizard, no configuration, works out of the box. And it’s private by design — all data stays in your own WordPress database, with nothing sent to any third-party service or API.

SEE IT IN ACTION

Watch a full walkthrough of the dashboard, customer profiles, and search analytics — and how to use them to identify your most valuable customers:

WHAT CUSTOMER HISTORY SHOWS YOU

Customer Intelligence Dashboard. Your store’s customer nerve centre. See total customers, new customers this period, and active customers at a glance, plus widgets for top customers by lifetime value, latest orders with customer context, top-selling products, top search terms, top categories, recent searches, and most-viewed products — with a date-range picker and period-over-period comparison.

Customer List & Profiles. A customer-first view of your store. Sort and search your customers by name, email, orders, lifetime spend, and last order date. Open any customer to see their full profile: financial summary, complete order history, that customer’s recent searches, and recently viewed products — data WooCommerce native simply does not provide.

Search & Discovery Analytics. A dedicated Search Analytics page with nothing comparable in WooCommerce. See your top search terms and most recent searches — so you know exactly what shoppers are looking for — alongside the most-viewed products with view counts and your top viewed categories.

View Tracking. Passive, lightweight tracking of which products and categories your customers view. The view-to-purchase gap is invisible to WooCommerce native; Customer History surfaces it on every customer profile and on the Search Analytics page.

Revenue. A focused revenue dashboard: net revenue, orders, average order value, and customers for the selected period (within the free 90-day window) with period-over-period comparison and a revenue trend chart.

Order History. A store-wide order list you can filter by date range, order status, and keyword, with quick links straight into the matching WooCommerce order edit screens — a fast way to find and cross-reference orders alongside everything else you know about the customer.

Manual Customer Email. When you want to follow up with a single customer, you can compose and send them a one-off email straight from their profile. It’s entirely manual and admin-initiated — there are no automated sends, no bulk emails, and no marketing campaigns. You write each message yourself, and the plugin never contacts a customer unless you choose to.

Customer Segments. Save a customer segment configuration for quick recall. The Segments page shows your saved segment with a live customer count and one-click CSV export.

Weekly Email Digest. An optional, opt-in weekly summary email sent to you, the store owner: new customers, top search terms, top customers, and most-viewed products. Keeps you informed about customer activity even when you don’t log in. (Admin-only — the digest goes to you, the store owner, not to your customers.)

CSV Export. Export your customer list to CSV at any time.

FREE VERSION SCOPE

The free version shows up to 100 customers in the customer list and the most recent 90 days of analytics. All data — for every customer and every session — is collected from day one. The free version simply shows the most recent 100 customers and 90-day window; the full view is available in Pro.

PRIVATE BY DESIGN

Customer History is built around observation and reporting. It runs no automation, sends no bulk or marketing emails, creates no coupons, and never modifies orders, product data, or any WooCommerce setting. The one outbound action it offers is fully optional and manual: you can send an individual customer a one-off email that you compose yourself from their profile — nothing is ever sent automatically. It’s HPOS-compatible, supports the WordPress GDPR export/erase workflow, and keeps all data on your own server.

Upgrade to Pro

Customer History Pro extends the free plugin with advanced customer intelligence. Upgrading doesn’t add a second plugin — the advanced features simply switch on, with all your previously captured data intact. Pro unlocks:

• RFM Segments — instantly see whether a customer is a Champion, Loyal, At Risk, or Lost, based on Recency, Frequency, and Monetary scoring.
• Customer Health Score — a 0–100 score blending recency, frequency, spending, and engagement, with trend tracking.
• Churn Risk & Prediction — identify customers who are about to stop buying, with at-risk alerts.
• Behavioral Tags — automatic badges such as VIP, Window Shopper, and Bargain Hunter.
• Lifecycle Stages — see where each customer sits in their journey: New, Active, Loyal, or Lapsed.
• Full Session History — every visit, page view, and search a customer has made, beyond the free 90-day window.
• Abandoned Cart Tracking — observe carts and detect abandonment and recovery, with an admin list and dashboard widget. (Tracking and insight only — no recovery emails are sent.)
• Full Revenue Analytics — a complete revenue dashboard with KPI cards, time-series, and a new-vs-returning-vs-guest revenue split.
• Enhanced Product Reports — product revenue over time, frequently-bought-together correlations, and a revenue-pattern heatmap by day and hour.
• Aggregate Conversion Funnel — a store-wide funnel view from sessions to purchase.
• Revenue Data Integrity — a diagnostic that validates the accuracy of your revenue figures.
• Stats pages — product-view stats, search-keyword stats, taxonomy/category stats, top-selling products, total customer spend, and live sessions.
• Advanced customer table — extra columns (RFM segment, health score, lifecycle stage, behavioral tags) and filters by country, role, lifecycle stage, and behavior.
• Advanced order-history filters — filter orders by payment method and order total.
• Session data tools — export and import session data (CSV), delete data by date range, and exclude bot/admin sessions from tracking.
• Ready-made segments — pre-built Pro segments out of the box (High Value At Risk, Loyal Champions, Needs Attention, Hibernating, High Health Declining).
• No limits — unlimited customers, full historical data, and unlimited saved segments.

Learn more at https://puredevs.com/pricing.

Source Code for Bundled Libraries

This plugin bundles the following third-party JavaScript libraries:

• Date Range Picker (admin/js/daterangepicker.min.js)

  • Unminified source: admin/js/daterangepicker.js (included in the plugin package)
  • Original source: https://github.com/dangrossman/daterangepicker
  • Version: 3.1.0
  • License: MIT License
  • Copyright (c) 2012-2019 Dan Grossman

• Chart.js (admin/js/chart.umd.js)

  • Original source: https://github.com/chartjs/Chart.js
  • Version: 4.4.1
  • License: MIT License
  • Copyright (c) 2014-2023 Chart.js Contributors