Profitly — Profit Analytics for WooCommerce

WooCommerce shows you revenue. Profitly shows you profit.

Your WooCommerce reports tell you how much money came in. They do not tell you how much you actually kept after the cost of your products, payment gateway fees, and shipping. Most store owners are guessing at their real margins — and many discover too late that their “best-selling” product is barely breaking even.

Profitly fixes that. It captures the true cost behind every order and shows you real, per-order and per-product profit — right inside your WordPress admin. No spreadsheets, no exporting data to an external service, no monthly subscription. Your financial data stays on your own server.

What Profitly does

• Cost of Goods (COGS) tracking — Add your real cost per product and per variation. Bulk-import costs via CSV.
• Real profit per order — Revenue minus COGS, payment gateway fees, and shipping cost, calculated for every order.
• Gross margin at a glance — See each product’s gross margin right in your Products list.
• Profit reports — Today, last 7 days, and last 30 days, with revenue, net profit, order count, and average margin, plus period-over-period comparison.
• Top & bottom products — Instantly see your 10 most profitable products and your 10 loss-making products.
• Profit Target Planner — Enter the profit you want to make and see the revenue, orders, and daily pace needed to get there, based on your own historical margin.
• Dashboard widget — A quick profit snapshot on your WordPress dashboard.
• CSV export — Export your order-level profit data for the last 30 days.

The feature that sets Profitly apart: cost snapshotting

This is the detail that most profit plugins get wrong, and it matters more than anything else.

When an order is placed, Profitly snapshots the cost of goods onto that order. If your supplier raises prices next month and you update your product costs, your past profit reports do not change. Your history stays accurate. This is essential for trustworthy bookkeeping — a profit report you cannot trust is worse than no report at all.

Accurate financial math

Profitly uses precise decimal arithmetic for all monetary calculations — no floating-point rounding errors that quietly throw your numbers off. Every figure is calculated the way an accountant would expect.

Built for real shipping costs

WooCommerce records what your customer paid for shipping — that is revenue, not cost. Profitly lets you record what you actually pay to fulfill an order, so your profit reflects reality. Choose the model that fits your store:

• Carrier estimate — Set an average shipping cost per shipping zone.
• Customer-paid — Use the shipping amount the customer paid (for stores that pass shipping through at cost).
• Included / not applicable — For digital products or stores where shipping is already in your product cost.

You can also override the shipping cost on any individual order.

Plan around the profit you want

The Profit Target Planner (Profitly → Profit Target) works backwards from a profit goal. Pick a planning period (this month, next month, this quarter, or a custom range) and a historical baseline (last 30 days, 90 days, or 12 months), enter your target profit, and Profitly shows the revenue and order count required — plus the daily pace, how that compares with your current trajectory, and how much less revenue you would need at a better margin.

It is a projection from your own Profitly data, not a full business forecast: it does not know about salaries, rent, software, taxes, or financing costs, and Profitly says so on the page.

Refunds handled correctly

When you refund an order, Profitly reduces revenue and the associated cost of goods — but it correctly keeps the payment gateway fee as a loss, because gateways typically don’t refund their fee. Your net profit reflects what really happened.

Works with modern WooCommerce

• HPOS compatible — Fully supports WooCommerce High-Performance Order Storage from day one.
• Blocks checkout compatible — Works with both the classic and block-based checkout.
• Your data stays yours — Everything runs on your own site. Nothing is sent to an external server.

Who Profitly is for

• Store owners who offer free or flat-rate shipping and suspect it’s eating their margin.
• Sellers running discounts and campaigns who need to know the real profit impact.
• Dropshippers and D2C brands tracking supplier costs against selling prices.
• Anyone who has ever asked, “I’m making sales — so why isn’t there more money in the bank?”

External services

Profitly can send anonymous usage data to a server run by StandaloneTech (https://telemetry.standalonetech.com). This is opt-in: nothing is sent, and no request is made, unless you tick “Usage data” in Profitly > Settings > General (or press “Allow” on the one-time notice). You can turn it off at any time, and turning it off also asks the server to delete the data already sent. The “Delete my data” button on the same screen does the same and tells you whether it worked. If you plan to uninstall Profitly, turn it off first.

If you allow it, this is sent when you allow it, then once a week:

• a random anonymous site ID (not derived from your site address)
• Profitly’s version, and your WordPress, PHP and WooCommerce versions
• your site language (locale) and whether the site is a multisite

If you allow it and then deactivate Profitly, choosing “Submit & Deactivate” in the deactivation window also sends the reason you picked, the optional comment you typed and the number of days Profitly was active. “Skip & Deactivate” and “Cancel” send nothing.

As with any web request, the server can see your site’s IP address. It is used only to rate-limit requests and is not stored; only a salted hash is kept, for up to an hour.

Profitly never sends your site address, admin email, user names, customers, orders, products, costs or profit figures. See the StandaloneTech privacy policy.