Profitly — Profit Analytics for WooCommerce
Profit reports dashboard — revenue, net profit, order count, and average margin, with period-over-period comparison.
WooCommerce shows you revenue. Profitly shows you profit.
Your WooCommerce reports tell you how much money came in. They do not tell you how much you actually kept after the cost of your products, payment gateway fees, and shipping. Most store owners are guessing at their real margins — and many discover too late that their “best-selling” product is barely breaking even.
Profitly fixes that. It captures the true cost behind every order and shows you real, per-order and per-product profit — right inside your WordPress admin. No spreadsheets, no exporting data to an external service, no monthly subscription. Your financial data stays on your own server.
What Profitly does
- Cost of Goods (COGS) tracking — Add your real cost per product and per variation. Bulk-import costs via CSV.
- Real profit per order — Revenue minus COGS, payment gateway fees, and shipping cost, calculated for every order.
- Gross margin at a glance — See each product’s gross margin right in your Products list.
- Profit reports — Today, last 7 days, and last 30 days, with revenue, net profit, order count, and average margin, plus period-over-period comparison.
- Top & bottom products — Instantly see your 10 most profitable products and your 10 loss-making products.
- Dashboard widget — A quick profit snapshot on your WordPress dashboard.
- CSV export — Export your order-level profit data for the last 30 days.
The feature that sets Profitly apart: cost snapshotting
This is the detail that most profit plugins get wrong, and it matters more than anything else.
When an order is placed, Profitly snapshots the cost of goods onto that order. If your supplier raises prices next month and you update your product costs, your past profit reports do not change. Your history stays accurate. This is essential for trustworthy bookkeeping — a profit report you cannot trust is worse than no report at all.
Accurate financial math
Profitly uses precise decimal arithmetic for all monetary calculations — no floating-point rounding errors that quietly throw your numbers off. Every figure is calculated the way an accountant would expect.
Built for real shipping costs
WooCommerce records what your customer paid for shipping — that is revenue, not cost. Profitly lets you record what you actually pay to fulfill an order, so your profit reflects reality. Choose the model that fits your store:
- Carrier estimate — Set an average shipping cost per shipping zone.
- Customer-paid — Use the shipping amount the customer paid (for stores that pass shipping through at cost).
- Included / not applicable — For digital products or stores where shipping is already in your product cost.
You can also override the shipping cost on any individual order.
Refunds handled correctly
When you refund an order, Profitly reduces revenue and the associated cost of goods — but it correctly keeps the payment gateway fee as a loss, because gateways typically don’t refund their fee. Your net profit reflects what really happened.
Works with modern WooCommerce
- HPOS compatible — Fully supports WooCommerce High-Performance Order Storage from day one.
- Blocks checkout compatible — Works with both the classic and block-based checkout.
- Your data stays yours — Everything runs on your own site. Nothing is sent to an external server.
Who Profitly is for
- Store owners who offer free or flat-rate shipping and suspect it’s eating their margin.
- Sellers running discounts and campaigns who need to know the real profit impact.
- Dropshippers and D2C brands tracking supplier costs against selling prices.
- Anyone who has ever asked, “I’m making sales — so why isn’t there more money in the bank?”