Profit Lens — Profit Analytics for WooCommerce

Most WooCommerce stores know how much they sell, but not how much they earn. Without the real margin of each product, there’s no way to tell which products to push and which ones are quietly costing you money.

Profit Lens turns your WooCommerce orders into a profit dashboard. It takes your revenue and subtracts product costs, payment gateway fees, shipping and refunds, so you see your net profit and margin for any period — calculated automatically from the orders you already have.

How it works

Profit Lens uses the Cost of Goods Sold (COGS) feature built into WooCommerce 10.3 and later. Turn it on, add the unit cost to your products, and the dashboard does the rest. You don’t need to cost every product on day one: the dashboard shows how much of your revenue has a known cost, so you always know how far to trust the numbers.

What you get

• Net profit and margin for any date range, including custom ranges.
• Profit by order and by product, in a table you can sort, search and page through.
• Cost breakdown: product costs, payment gateway fees, shipping and refunds.
• Cost coverage: the share of your revenue backed by a known product cost.
• Costs locked at the time of sale: each order keeps the product cost it had when it first reached Completed or Processing status, so editing a cost today doesn’t rewrite past profit. (Applies to orders that reach that status after Profit Lens is installed.)
• Profit over time chart.
• Automatic summary that reads your numbers for you: average margin, most profitable product and more.

Your data stays on your server

All calculations run inside your WordPress site. Profit Lens doesn’t send your store or order data anywhere, and the free plugin makes no external requests.

Profit Lens Pro (optional)

Profit Lens works fully on its own. Profit Lens Pro is a separate add-on for stores that advertise and want to see profit after ad spend:

• Import ad spend from a CSV file, or sync it directly from Google Ads.
• Profit and margin after ad spend.
• Ad spend broken down by platform.
• Meta Ads sync — coming soon.
• Export the product table to CSV.
• Detailed cost and profit view for each product.
• Control which WordPress users can see the dashboard.

Learn more at arc7.dev/profit-lens/pro.

Source Code

The complete source code, including all JavaScript source files, is
publicly available on GitHub:

https://github.com/arc7dev/profit-lens

To build from source:

1. Clone the repository.
2. Run npm install.
3. Run npm run build.

The src/ directory contains all unminified JavaScript and React source
files. The build/ directory contains the compiled assets included in
the plugin.