Placeholder Manager lets you replace dynamic placeholders in WordPress content including posts, pages, titles, Gutenberg blocks, and widgets.

It is useful for multi-site branding, affiliate websites, and managing reusable content variables like brand names, URLs, and emails.

Key Features:

Replace placeholders in content, titles, widgets, and blocks
Create unlimited custom placeholders
Easily update branding across your entire site
Save time by avoiding manual edits

Example Usage 1

Placeholders defined:

Placeholder
Value

{BRAND_NAME}
TrexHost

{WEBSITE_URL}
https://trexhost.com

{CONTACT_EMAIL}
[email protected]

Content in a post/page:

Welcome to {BRAND_NAME}!

Visit our website: {WEBSITE_URL}

For support, contact us at {CONTACT_EMAIL}.

Output on the site:

Welcome to TrexHost!

Visit our website: https://trexhost.com

For support, contact us at [email protected].

Example Usage 2

If you have multiple WordPress sites, you can duplicate content while keeping each site’s unique branding. Export and import posts/pages normally, then adjust placeholders per site.

When importing, ensure URL rewriting is configured correctly in your import tool.

Note:

When using placeholders in hyperlinks like {WEBSITE_URL}, WordPress may automatically add “http://”, causing broken links. To fix this, switch to the HTML editor and use: