Convert AVIF and WebP with Pixy to make your website faster. It optimizes your images automatically and works instantly. Speed up your website and use Next-Gen image formats without limits. Pixy Image Optimizer takes just 5 seconds:

🧞‍♀️ How Pixy Works

As soon as Pixy is active, it makes optimized copies of your original images in real time. It compresses them and converts them to WebP and AVIF formats. The correct optimized format is then chosen automatically based on the visitor’s browser, making your images fully compatible with new and old browsers.

✅ Automatic unlimited features the moment you activate

AVIF-first optimization: Convert to AVIF and compress images for browsers that support the AVIF format
WebP fallback: Convert to WebP and compress images for browsers that support WebP but do not support AVIF yet
MozJPEG fallback: Use the 100% compatible MozJPEG format to optimize images automatically for older browsers without AVIF and WebP support
Smart format negotiation selects the best format automatically, eliminating browser compatibility issues
Pixy Speed Mode makes all optimizations in real time, so you can have a faster website instantly
Works with every web server (Apache, LiteSpeed, Nginx) without manual configuration
Lightweight – works on every web hosting plan, VPS and dedicated server
Works with page caching plugins and Cloudflare out of the box
Bulk optimize images and your entire library to WebP, AVIF or WebP+AVIF

🪄 Convert AVIF

Enjoy the unparalleled speed of the new AVIF format, completely free with Pixy, even if your hosting does not support convert to AVIF. AVIF is the successor to WebP, making images up to 50% lighter than WebP without quality loss. AVIF is now supported by all major browsers including Chrome, Firefox, Edge, Opera and Safari, with 94% of visitors globally using a browser that supports the new format. Pixy caters to visitors with older browsers too, by serving the WebP and even original images on the oldest browsers automatically.

🚀 Speed Mode

Pixy Speed Mode allows your website to start serving AVIF and WebP images instantly, without waiting for bulk optimization of your media library. It uses smart real-time compression settings to make your images as fast as possible while preserving quality. When speed mode is used, optimized versions of your images don’t take any space in your media library.

📁 Bulk Optimize Media Library

Convert to WebP, AVIF or both. Bulk Optimize will create the optimized versions and store them neatly next to your original images. Bulk Optimize is the perfect solution for those who want to store the optimized versions of their original images locally in media library.

🚦 Intelligent Lazy Load

Improve page speed by automatically loading images only when needed. Lightweight (LQIP) previews appear first, then full-quality images load as visitors scroll. With Lazy Load you save bandwidth, and your pages become lighter and a lot faster.

💡 Real User Metrics

Wondering if your images are optimized enough? With Pixy RUM analytics, your visitors report the actual speedup in image loading times that they observe since Pixy activation, directly to your dashboard. Track how your visitors experience your website on mobile and desktop devices and make adjustments if necessary.

📈 Track PageSpeed Insights score effortlessly

Enjoy automatic PageSpeed Insights performance reporting without ever leaving your WordPress admin dashboard. Pixy automatically tests your website multiple times per day to bring you up-to-date results and peace of mind, helping you to stay focused on your work.

⚡️ Pixy Pro

Get Pixy Pro for maximum speed & full image SEO on autopilot. Pixy Pro brings multiple Pro features like Critical Mobile Optimization, which fixes image loading times on mobile devices that use slow 3G and 4G internet. Pixy Pro is designed to help WooCommerce-based stores and mobile-first websites make impatient customers and visitors happy.

🧑‍💻 Credits

Pixy reuses some functions and concepts originally developed by the following plugin authors: Themeisle, Mateusz Gbiorczyk and Shane Bishop.

External services

Pixy sends your website domain and its IP address to the Pixy API during activation and deactivation, as well as to refresh the PageSpeed score periodically. During activation it also sends links to two random images on your site to test if Pixy’s image optimization servers can convert them without errors. In Speed Mode Pixy uses the Pixy CDN to deliver your images to your visitors.

Convert AVIF, WebP & optimize images – Pixy Image Optimizer