PixelCue CAPI Events for WooCommerce is a lightweight server-side purchase tracking plugin for WooCommerce stores.

The plugin sends one server-side Purchase event to the Meta Conversions API when a WooCommerce order first reaches Processing or Completed status. It is designed to keep WooCommerce order status handling as the source of truth and to avoid duplicate Purchase events by storing a sent marker on each order.

Features:

Sends WooCommerce Purchase events to the Meta Conversions API.
Triggers from WooCommerce order status changes.
Sends only for Processing and Completed orders by default.
Sends each order only once.
Supports Test mode and Live mode.
Includes hashed customer matching data when available.
Includes _fbp, _fbc, IP address, and user agent when available.
Includes commerce fields such as currency, value, order ID, content IDs, contents, and number of items.
Compatible with WooCommerce High-Performance Order Storage (HPOS).
Provides developer filters for consent checks, allowed statuses, payload customization, and API version control.

PixelCue does not add a browser pixel, consent banner, or consent-management interface. Store owners are responsible for configuring any required consent, privacy disclosures, and browser-side event deduplication.

Third-party services

This plugin connects to the Meta Graph API / Conversions API to send configured WooCommerce Purchase events.

Service endpoint used by default:

https://graph.facebook.com/v25.0/{pixel_id}/events

Data sent may include:

Purchase event name, time, event ID, and order-received URL.
Order currency, total value, order ID, item IDs, item quantities, item prices, and item count.
Hashed customer matching fields such as email, phone, name, city, state, postcode, and country when available.
_fbp and _fbc cookies when available.
Customer IP address and browser user agent when available.

This data is sent only when the plugin is configured with a Pixel ID and Conversions API access token, and when an eligible WooCommerce order reaches Processing or Completed status.

Meta terms and policies:

https://www.facebook.com/legal/terms
https://www.facebook.com/privacy/policy/
https://developers.facebook.com/docs/marketing-api/conversions-api/

Developer filters

Allow or block a Purchase event before it is sent:

pixelcue_capi_events_can_send_purchase_event

Customize the eligible statuses:

pixelcue_capi_events_allowed_purchase_statuses

Customize the outgoing payload:

pixelcue_capi_events_purchase_payload

Customize the Graph API version:

pixelcue_capi_events_api_version