PilotStocked – Microsoft Merchant Center & Copilot Product Feed for WooCommerce

Microsoft Copilot now helps people shop: it suggests products, compares them and, for US stores, lets shoppers buy right in the chat. Those products come from Microsoft Merchant Center, the same product catalog that powers Bing shopping results and Microsoft Shopping ads.

PilotStocked is a Microsoft Merchant Center feed plugin for WooCommerce. It checks your whole catalog against Microsoft’s product attribute rules, shows exactly what to fix, and publishes a feed URL that Merchant Center downloads on a schedule. Set it up once; the feed stays fresh on its own.

Readiness check

• Store checks: HTTPS, store currency, privacy policy, terms and return policy links, product structured data (works with Yoast SEO and Rank Math), and whether the feed URL opens.
• Product checks on every product and variation: title, description, main image and its size, regular price, brand, GTIN (UPC, EAN, ISBN) length and check digit, all-caps titles, long titles and descriptions.
• Variants: each variation needs a color, size, material, pattern, gender or age group so Microsoft can tell them apart. The check lists the ones that have none.
• Clothing: mark your clothing categories and the check looks for color, size, gender and age group, which Microsoft requires for apparel.
• Problems are grouped, with links straight to the products that need work.

Feed in the Microsoft format

• One XML file (RSS 2.0, the Google-formatted XML that Merchant Center accepts).
• A private feed URL for Merchant Center’s scheduled download. No manual uploads.
• Rebuilt twice a day, or on demand with one click.
• Variations become separate items with a shared item_group_id.
• Regular and sale prices with sale dates, availability, condition, gallery images, brand, GTIN, optional MPN from the SKU, and identifier_exists when an item has no identifiers.
• Color, size, material, pattern, gender and age group from your product attributes. Values like “Men” and “Women” are converted to Microsoft’s values.
• Category path as product_type.
• Shows when the feed was last downloaded from outside, so you know Merchant Center picked it up.

Merchant Center helper

A checklist of what to have in place, the steps to add the feed in Merchant Center, and ready answers for the store and feed forms, taken from your store.

Good to know

• There is no product limit.
• Being in Merchant Center makes products eligible. It does not guarantee that Bing or Copilot shows them.
• Microsoft currently opens Copilot checkout to English-language stores that sell to US buyers in USD. The feed and the readiness check work for any store.
• The plugin does not send any data to Microsoft or to us. Merchant Center downloads the feed from your site after you add the feed URL there.

PilotStocked is not affiliated with or endorsed by Microsoft. Microsoft, Bing and Copilot are trademarks of the Microsoft group of companies.