Optimus Leads Tool kit is the official WordPress integration plugin for the Optimus Leads Real Estate CRM platform.

It bridges your WordPress website with your CRM to automatically publish your real estate inventory, display comprehensive property listings with live filters, and route customer inquiries directly to your sales agents.

Key Features:

Seamless API Authentication: Connect in seconds using your CRM API Key and Secret Key.
Automatic Everyday Sync: Scheduled background sync via WP-Cron keeps all project details, available unit counts, and price ranges up to date.
Real-time Webhook Push: Whenever a project or inventory unit is updated in the CRM portal, changes are instantly reflected on your WordPress site without waiting for the daily sync.
SEO-Optimized Custom Post Type: Each project is published as a dedicated post with Schema.org RealEstateListing structured data to help search engines understand your listings.
Comprehensive Property Ranges: Automatically calculates and displays overall unit ranges:
- Plot & Built-up sizes (Start to End)
- Road widths (e.g., 30 ft, 40 ft)
- Undivided Share of Land (UDS) ranges
- Facings (East, North, West, South)
- Approval statuses (DTCP, CMDA, RERA)
- Available unit counts
Responsive Shortcode & Filters: Embed [optimus_projects] on any page to display property cards with live search, filters (Budget, Category, BHK, Facing, Approvals), and AJAX pagination.
Web Studio-Inspired Single View: Beautiful dedicated single project template featuring hero image showcases, amenities grid, master layout plans, landmarks with distances, available units breakdown, and a direct inquiry form.
Instant Lead Capture: Inquiries submitted on property pages are immediately routed to your CRM with project attribution and lead tracking.

Third-Party Services

This plugin acts as a client for the Optimus Leads Real Estate CRM platform. It communicates with an external Optimus Leads CRM API to synchronize real estate projects and forward website visitor inquiries.

Service Name: Optimus Leads CRM API
Provider: Optimus Leads
Provider Website: https://optimusleads.app
Purpose:
- Synchronizing published property data, floor sizes, unit availability, and pricing details.
- Forwarding user-submitted property inquiries from website visitors directly into the CRM for agent follow-up.
Data Transmitted:
- Organization API Key and Secret Key in request headers to authenticate sync requests.
- Lead inquiry details (contact name, phone number, email address, message note, and project identifier) entered by visitors through property inquiry forms.
- Project images and layout plans are displayed from URLs hosted on your Optimus Leads CRM server, so visitors’ browsers request those images directly from that server (standard HTTP request data such as IP address and user agent is sent).
When data is sent:
- On a manual “Test Connection” or “Sync Now” click, and once a day via WP-Cron.
- Each time a visitor submits a property inquiry form.
- Each time a visitor views a page that shows project images.
Incoming webhook: the plugin registers a REST API endpoint that your CRM calls when a project changes. Requests are verified with an HMAC signature made with your Secret Key; unsigned requests are rejected.
Terms of Service: https://optimusleads.app/terms
Privacy Policy: https://optimusleads.app/privacy