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Octanist
Octanist

Octanist

5/5 (1 ratings) 20 active installs Updated Oct 1, 2026
analyticsconversionsformsleadstracking
Download v4.1.2

Octanist is a conversion tracking platform that bridges online marketing with offline sales. This plugin is the official connector for WordPress.

How it works

The plugin acts as a first-party proxy for the Octanist pixel:

  • Pixel proxy. The tracking script is served from your own WordPress site (/wp-json/oct/p) from a local cache and refreshed from Octanist in the background. No third-party domain, no DNS setup, no ad-blocker signal to match on.
  • Event proxy. Events from the pixel POST to /wp-json/oct/e; the plugin forwards them immediately with a one-second upstream timeout so onboarding and live reporting stay responsive. Pixel failures are not persisted in WordPress, which prevents an upstream outage from filling the site database.
  • Call tracking proxy. The pixel can request a dynamic number at /wp-json/oct/call-tracking/assign. The plugin forwards that request to Octanist so website phone numbers stay first-party.
  • Server-side form capture. Form submissions from Gravity Forms, Contact Form 7, WPForms, Ninja Forms, Elementor Pro, Fluent Forms, Formidable Forms, Forminator, SureForms, and Divi Contact Form are captured server-side via action hooks and forwarded synchronously with a longer timeout. Confirmed failures are queued for retry.

Setup

  1. Install and activate the plugin.
  2. Go to Settings Octanist.
  3. Paste your measurement ID.
  4. Done.

That’s it. No field mapping. No DNS configuration. Listener mode and consent mode are optional toggles.

Data privacy

  • Octanist account required. You need an active account at octanist.com.
  • You are the data controller. Consent capture and privacy-policy disclosure are your responsibility. A consent management platform (CMP) is recommended.