Octanist is a conversion tracking platform that bridges online marketing with offline sales. This plugin is the official connector for WordPress.
How it works
The plugin acts as a first-party proxy for the Octanist pixel:
- Pixel proxy. The tracking script is served from your own WordPress site (
/wp-json/oct/p) and transparently fetched from Octanist in the background. No third-party domain, no DNS setup, no ad-blocker signal to match on.
- Event proxy. Events from the pixel POST to
/wp-json/oct/e; the plugin forwards them to Octanist server-side, carrying along the real visitor IP, country, and user-agent.
- Server-side form capture. Form submissions from Gravity Forms, Contact Form 7, WPForms, Ninja Forms, Elementor Pro, Fluent Forms, Formidable Forms, Forminator, SureForms, and Divi Contact Form are captured server-side via action hooks, more reliable than client-side interception, and works with AJAX submissions.
Setup
- Install and activate the plugin.
- Go to Settings → Octanist.
- Paste your measurement ID.
- Done.
That’s it. No field mapping. No DNS configuration. Listener mode and consent mode are optional toggles.
Data privacy
- Octanist account required. You need an active account at octanist.com.
- You are the data controller. Consent capture and privacy-policy disclosure are your responsibility. A consent management platform (CMP) is recommended.