NIT Sales Analytics for WooCommerce – Profit & COGS Reports

Revenue is not profit. WooCommerce tells you what you sold. NIT Sales Analytics tells you what you actually kept.

It turns your WooCommerce orders into the numbers you run the shop on: net profit after cost of goods (COGS), payment gateway fees, shipping and refunds, product margins, repeat customers, stock that is about to run out, and the products that are quietly losing you money.

Everything is calculated on your own server, from your own database. No account, no API key, no external service, and no data ever leaves your site.

Who it is for

• Store owners who want to know their real profit margin, not just revenue.
• Shops that need cost of goods tracking per product and per order.
• Anyone who wants WooCommerce sales reports, custom reports and Google Sheets exports without a monthly SaaS subscription.
• Agencies and developers who need a privacy-friendly analytics plugin that does not send client data to a third party.

Revenue and profit

• Net Profit report – a waterfall from items revenue down through refunds, cost of goods, gateway fees and shipping cost. It also shows how much of your revenue is actually costed, instead of quietly reporting a margin that only covers part of the catalogue.
• Cost of Goods (COGS) – set a cost per product, or use WooCommerce’s own Cost of Goods Sold fields where they are available, and see the profit margin on every product and order. A backfill tool writes today’s cost onto past order lines, so a margin stops moving every time you edit a price.
• Overview – a 30-day revenue chart, a best-selling “Hero Product” spotlight, a transparent 7-day forecast, and Today / This Month / This Year totals on every screen.
• Daily, Monthly, Yearly sales reports – each period broken down, charted, and compared with the one before it.

Understanding the shop

• Insights – around thirty analysis panels in one place: best and worst performers, low-margin products, the 80/20 split of your revenue, repeat-customer rate, cohorts and customer lifetime value, what gets bought together, attribution, sell-through velocity, never-sold stock, and a data-quality check.
• Store Health – a single score out of 100 from margin, refund rate, repeat customers, revenue spread and cart conversion, each with the number behind it.
• Customers – new vs. returning customers, top customers, and RFM segmentation.
• Products, Categories, Coupons – your catalogue with real sales figures attached.
• Abandoned carts – track abandoned carts, including whether a cart was later recovered.
• Stock Alerts – days-of-supply maths that flags fast sellers running low, overstocked slow movers, and out-of-stock products still in demand.

Custom reports and exports

• Report Builder – build a custom WooCommerce sales report: pick columns, filters, sorting and a row grouping, then save it. Eight ready-made templates are included.
• Calculated columns – write a formula like net - cogs from the available columns. Formulas are parsed, never evaluated as code.
• Google Sheets feed – give a report a secret web address and pull it straight into Google Sheets with =IMPORTDATA(). The spreadsheet pulls; nothing is pushed out.
• Scheduled email reports – a daily, weekly or monthly summary emailed to you, with a “send a test now” button.
• CSV, Excel and PDF export, with optional company branding on PDFs.

Storefront assistant

A chat box on your shop that answers customer questions from your own catalogue and your own policies:

• Price, offers, stock availability, sizes and options, delivery, returns, payment methods, order status, and “find me a product”.
• It reads your products and settings directly. No third-party AI service is used, and nothing about your shop or your customers is sent anywhere.
• It never invents a policy. If you have not written a returns policy, it says it does not know rather than guessing.
• Every topic has an on/off switch, and you can add your own questions and answers. Sales figures, best sellers and exact stock counts are never shared with customers.

Built for real stores

• Works with WooCommerce High-Performance Order Storage (HPOS) and with legacy order storage.
• Reads from its own pre-aggregated tables, so a report never scans your full order history live. Historical sync runs in batches, so a large catalogue does not time out.
• Your WooCommerce orders and products are only ever read, never modified. The plugin’s own tables can always be rebuilt from your real WooCommerce data.
• Dark and light admin themes.

Privacy first

The plugin makes no outbound requests at all. Your orders, customers and revenue stay in your own database. Abandoned-cart data is included in WordPress’s Export Personal Data and Erase Personal Data tools, and suggested privacy policy wording is added to the Privacy Policy Guide.