

Setup. One button, with no account to open and no API key to paste in.
Nili adds a shopping assistant to your store that has actually read your catalogue.
Ask it “do you have anything waterproof under $100?” and it answers from your products, with real links and images pulled from your own store, rather than inventing something plausible. Ask it about shipping and it answers from your shipping page. Ask it about anything else and it politely declines, because it is a shop assistant, not a search engine.
Nili is not supported on multisite. Connection settings are per site and editable by any site administrator, which is not a safe home for a shared credential.
Why it does not make things up
Most chat plugins hand your visitor’s question straight to a general-purpose AI, which answers from whatever it learned on the internet. Nili reads your store first, then answers only from what it found. If the answer is not in your store, it says so.
What it does
Nothing to sign up for
There is no AI account to open and no key to find. Activate the plugin, press one button, and the assistant is connected. The free plan includes 50 answers a month, so you can see how it handles your own products before deciding anything. Nili also caps how many questions it answers per day, so a busy day cannot surprise you.
Built to stay out of the way
The widget renders in a shadow root, so your theme cannot break it and it cannot break your theme. No jQuery, no framework, no build step.
Nili sends data to one external service by default, Nili Cloud, operated by Sama Nova LLC at https://api.nili.chat. Nothing works without it. If you instead define NILI_PROVIDER and NILI_API_KEY in wp-config.php, the same data goes to the provider you chose (OpenAI, Anthropic or Azure OpenAI) under your own account and their terms, and Nili Cloud is not contacted.
When it is contacted
What is sent
What is never sent
Shopper IP addresses are converted to a one-way salted hash before they leave your site. Conversation history is held on your own server and discarded after 30 minutes. Your catalogue is stored on your own server, not ours.
Answers are generated by an enterprise AI provider under contract to Sama Nova LLC, in the United States. Your data is never used to train any model, and that is a term of the contract rather than a policy. The current provider is named in our privacy policy, linked below.
Terms of service: https://nili.chat/terms/
Privacy policy: https://nili.chat/privacy/
A note on the cookie notice
The built-in consent manager recognises common third-party scripts, such as Google Analytics, Google Tag Manager and the Meta (Facebook) pixel, so it can hold them back until a visitor agrees. The plugin does not load or contact any of these itself, and does not send them your data. It only detects the ones your own site already uses, so that its cookie notice can gate them.