Visibility is the SEO essentials without the suite. It covers what most sites actually need (meta tags, canonical URLs, Open Graph, JSON-LD schema, robots directives, redirects, AI discovery with llms.txt and Markdown for agents, robots.txt editor and native XML sitemap control) in about 375 KB, with no Pro tier, no upsell banners and nothing phoning home. It is built on WordPress core APIs (wp_robots, wp_sitemaps_*, register_post_meta, the Block Editor), so most of the work is the platform’s, already optimized.

Coming from Yoast, Rank Math, All in One SEO or SEOPress? Visibility imports your titles, descriptions, robots, Open Graph, schema and redirects in one click. The clean metadata it outputs is what search engines and AI assistants (ChatGPT, Perplexity, Gemini) read to understand and cite you: the AEO/GEO angle without the bloat. Those same fields are writable by AI agents too: EMCP Tools exposes Visibility’s SEO metadata over MCP, so an agent editing a page in Elementor can update its title, description and schema through the same connection.

Four modules, toggled independently from Overview:

Discover — meta title and description, templates for the automatic title and description built from the pieces WordPress already computes, Open Graph and Twitter Cards, Article/BreadcrumbList/Person JSON-LD with a selectable schema type per content type (None included, to leave the structured data of a content type to a specialised plugin), FAQPage from Details and Accordion blocks, and Site Identity, plus AI discovery: llms.txt, Markdown for agents and a robots.txt editor. Author expertise feeds the Person schema, and a freshness filter flags stale content. Per-post and per-term overrides for all of it.
Indexing — bulk or per-item noindex / nofollow by post type and taxonomy, with rules for search, 404, date, paginated, attachment and author archives plus RSS feeds. Remove the base of any taxonomy one by one, pick a WooCommerce product URL structure, redirect attachment pages to their parent, all with 301s. Quick Edit, bulk actions and a Visibility column on your post and term lists.
Sitemaps — control over the native XML sitemap: exclude post types, taxonomies, users, posts and terms; add URLs of pages served outside WordPress; lastmod dates; 301s from old sitemap URLs; noindexed content stays out automatically. It also keeps /wp-sitemap.xml answering 200 on a site with no blog posts, which older WordPress versions got wrong.
Redirects — a lightweight 301 / 302 / 307 / 410 manager resolved in PHP (no .htaccess, no custom table, no 404 log), with CSV import / export, suggested redirects when you delete a post, and WordPress slug-change redirects you can take over.

It builds on the native sitemap instead of walking away from it. The big suites publish a sitemap of their own from their own address, so whatever is wrong with the one WordPress generates stays wrong behind them. Visibility is built on that one: it decides what goes in, sends the old addresses from your previous plugin to it with a 301, and watches the status it answers with. Shops, campuses, service sites and portfolios used to be served /wp-sitemap.xml with a 404 status, which makes Google discard a file that looks perfect in a browser; the fix for that went into WordPress itself, reported from this plugin, and Visibility still covers the versions that came before it.

Per-post controls live in the Block Editor panel and a matching Classic meta box. A Tools tab groups the importers and exports your configuration as JSON for another site.

Visibility replaces a full SEO suite rather than running alongside one (two would fight over the <head>), and warns you if another one is active.

Perfect companions

Visibility is fully independent — these plugins aren’t required — but they pair really well with it:

VigIA — AI visibility, crawler analytics, Site Identity JSON-LD on the home page. Visibility coordinates @id references with VigIA so both can add schema without duplicating the Organization or WebSite nodes.
Share Buttons & AI-powered Summaries — share buttons for social networks and AI assistants. Helps your content reach both audiences and language models.
AI Content Signals — control how AI systems can use your content (training, search, both) through robots.txt directives endorsed by Cloudflare.
Vigilante — all-in-one WordPress security: firewall, login protection, security headers, 2FA, file integrity monitoring.

External services

This plugin connects to Gravatar (operated by Automattic Inc.) to check whether the post or page author has a public Gravatar avatar, so it can be exposed in Open Graph tags (og:image) and in Person JSON-LD (image) for E-E-A-T.

What data is sent and when:

When a singular view is rendered and the Open Graph module is active, and no other image source exists (per-post og:image, featured image, WooCommerce gallery image, inline content image), the plugin sends an MD5 hash of the lowercased and trimmed author email to https://www.gravatar.com/avatar/{hash}?d=404 via wp_remote_head() (HEAD request, no body).
When an author archive is rendered and the Person schema module is active, the same probe is performed for that author.
The original email address is never sent — only an MD5 hash, which is the standard Gravatar lookup mechanism.
The result (found / not found) is cached for 24 hours in a transient so subsequent page loads do not hit Gravatar again.

This is the same mechanism WordPress itself uses to display Gravatar avatars in comments. Gravatar’s privacy policy: https://automattic.com/privacy/

Performance and security

“Lightweight” should be a measurement, not a slogan. These are the real numbers for this release, refreshed on every update.

Footprint (2.7.2)

Download size: about 385 KB zipped.
Codebase: 47 PHP files, roughly 29,700 lines of PHP, plus 2,800 lines of JavaScript and 2,400 of CSS, loaded only where they are used.
Zero custom database tables. Settings live in a single autoloaded option; per-post, per-term and per-author values use native WordPress meta that is already in the object cache.
Zero cron jobs and no scheduled background processes.
Zero external HTTP calls, with a single exception: a cached Gravatar HEAD probe (24-hour TTL) that exposes the author avatar for E-E-A-T, the same lookup WordPress already performs for comment avatars.
Built on WordPress core APIs (wp_robots, wp_sitemaps_*, register_post_meta, get_canonical_url, the Block Editor), not private reimplementations, so most of the work is the platform’s and already optimized.

Security

Every release passes a security audit of the changed code (sanitization, escaping, nonces, capabilities, SQL) before it ships. It is a release gate, not an afterthought.
Minimal attack surface by design: no custom tables, no unauthenticated endpoints, output escaped where it is printed, input validated against allowlists, and prepared statements for every database query.
No premium tier, no telemetry, no data collection. Nothing phones home.

A smaller surface is a smaller target.

Support

Need private support or custom development?

Do you need one-on-one help, priority troubleshooting, or a custom feature, integration, or tweak built specifically for your site? I offer private support and custom development. Just contact me and tell me what you need.

Need help or have suggestions?

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About AyudaWP

We are specialists in WordPress security, SEO, AI and performance optimization plugins. We create tools that solve real problems for WordPress site owners while maintaining the highest coding standards and accessibility requirements.

Visibility – Lightweight SEO, AEO and GEO for Search and AI