Name: Money Nose: Test, Track and Grow Enquiries and Sales
Author: moneynose

More than an SEO plugin. SEO plugins give you a to-do list. Money Nose finds what is costing you enquiries and sales, makes the fixes you approve, tests them, and tells you plainly whether they worked and what they were worth.

Works for service businesses that want enquiries and for online shops on WooCommerce.

Built by a marketer, not a tech start-up. Money Nose was founded by Paul Keene, a digital marketer since 1999, with more than 25 years of experience across search, content, paid marketing and analytics. It does what an experienced marketer would do for your website: find what’s costing you customers, fix it, and measure what works.

Find

Your opportunities ranked by estimated value, with how sure we are and how much work each takes.
The Google searches that find you and where you rank, from Google Search Console (Starter and up).
The searches that bring in enquiries and sales, not just traffic (Starter and up).
Profit-focused recommendations based on your costs and margins (Growth and up).
Watch up to 3 competitors, with monthly change summaries (Pro).

Fix, straight from WordPress

This plugin makes the changes you approve, with a record of each one and Undo:

Page titles and descriptions for search results, using Yoast SEO or Rank Math if installed.
Image descriptions (alt text).
A sentence linking to another of your pages, added to the end of an existing paragraph.
Broken links to your pages, corrected or removed while keeping the words.
Page headlines and short button or link text.

Up to 20 fixes a month on Growth. No monthly limit on Pro (up to 20 a day). Nothing changes without your OK. It never deletes pages or changes prices, products, legal pages, plugins, themes, users or settings.

Test

Each change is compared with similar pages you have not changed, so you can see whether the change made the difference (Growth and up).
When a change works, roll it out to similar pages in small waves (Pro). On WordPress, Money Nose writes the new Google titles for those pages and publishes them when you say yes, with Undo.
Early signs on each change while you wait for the full result (Growth and up).
If a change starts costing you enquiries, Money Nose asks you before undoing it.

Prove

Each change is marked Worked, Didn’t help or Too close to call once it has been checked, with dates. Until then it shows as being checked.
Money is only counted once a result is proven.
A monthly one-page report (Starter and up), plus a monthly board report on Pro, emailed and ready to download from Progress.

Track

Counts visits without cookies, including people who block browser scripts.
Counts enquiries: form sends and phone, email, WhatsApp and booking clicks.
How long people stay on a page and how far down they read.
Optional ‘How did you find us?’ question for visitors.
WooCommerce sales and refunds, without customer names or contact details (Starter and up).
Track a link for flyers, emails and social posts (Starter and up).
Email alerts within the hour if your contact form or tracking stops working, on every plan. Ranking drops and other alerts come daily on Growth and up.

Ask

Ask plain-English questions about your figures and get answers with the numbers behind them.

Plans

Start free: 1 website, your top 3 tasks at a time, form and tracking alerts, and Undo.
Try Pro free for 14 days, no card needed.
Founding 100 offer: the first 100 customers get Growth at a reduced price, locked in for as long as they stay subscribed.
No contract. Cancel any time. Full details at https://moneynose.com/pricing

Works alongside

Yoast SEO, Rank Math, WooCommerce, Google Analytics and Google Search Console. You don’t need to replace your SEO plugin.

You need a Money Nose account. Nothing is sent until connected.

External services

Money Nose

This plugin connects your website to the Money Nose service at https://moneynose.com.
Nothing is sent when you install or activate the plugin. Sending starts when you paste your connection code and press Connect.

What is sent, and when:

On connection: your site address, its connection address, site identifier, WordPress and plugin versions, and whether you use Yoast SEO or Rank Math. This checks the connection.
Hourly while connected: daily visits and page views for today and yesterday, by page. No visitor IP addresses or cookies.
Daily while connected: your site identifier and plugin version, to check the connection.
When reading a page for a proposed change: its relevant content and settings.
When you approve or undo a change: its details and result. Old values are saved for undo.
On disconnect or deletion: your site identifier and action chosen. Disconnect also sends the plugin version.

With WooCommerce active, the plugin sends these figures every hour:

Daily paid order totals, orders on hold, refunds and currency.
Sales after discounts and refunds, excluding tax and shipping.
Product identifiers, names, quantities and sales totals, plus how many orders used a coupon.
Where customers first arrived from and their landing pages, as recorded by WooCommerce.
Order numbers, payment references, amounts and payment times, so the same payment is not counted twice.

Customer names, emails, phone numbers and addresses are not sent. Text that looks like an email, phone number or long number is removed from product names, sources and page paths before sending.

The first sales import covers 60 days. Later updates normally cover the last 14 days and older orders changed recently, such as late refunds, up to 60 days back.

After connection, the plugin loads Money Nose’s browser script for people who are not signed in:

It sends page addresses, where visits came from, campaign labels and screen width when a page is viewed.
It sends form submissions and phone, email, WhatsApp or booking clicks, without form contents.
Enquiry actions include time since the page opened and whether the visitor interacted with it.
It sends time on a page and how far down it was read. A fresh random code links these readings for that page view only.
If you enable the question about how visitors found you, it sends their chosen answer.
It receives settings for the features you enable and sends counts for approved page changes.

This shows visits, enquiries and results without cookies or lasting visitor identifiers. Network addresses are received but not stored in visitor records.

Money Nose terms of service: https://moneynose.com/terms
Money Nose privacy policy: https://moneynose.com/privacy

Google data connected in Money Nose

The plugin does not connect directly to Google. In your Money Nose account, you can separately authorise Google connections:

Google Analytics supplies website visit and enquiry figures.
Google Search Console supplies search terms, pages, appearances in search results, clicks and page indexing information.
Google Ads supplies campaign, search term, spending, click and sales or enquiry figures if you connect it.

Money Nose reads this data on connection and during scheduled updates to show figures and suggest improvements. Disconnect in Money Nose Settings.

Google terms of service: https://policies.google.com/terms
Google privacy policy: https://policies.google.com/privacy

For developers

The connection address is the WordPress REST API address under money-nose/v1. HTTPS server requests use HMAC-SHA256 with a per-site key. Timestamps outside five minutes and reused request codes are rejected.
Scheduled sends use WP-Cron. The plugin contacts /api/wp/connect, /api/wp/counts, /api/wp/sales and /api/wp/lifecycle on moneynose.com.
The script loads from https://moneynose.com/t.js and sends to https://moneynose.com/api/t. It reports the presence of advertising click codes, not their values. Browser storage only records the owner’s browser exclusion.
Google OAuth access is separate. Analytics and Search Console permissions are read-only. Google Ads needs separate authorisation. This plugin stores no Google access credentials.