Markup by Attribute for WooCommerce

Varying Prices on Product Variations is Tedious and Error-Prone

Want to add $5 to every blue product you sell? Maybe you sell jewelry with birthstones, and some stones cost more than others. If all “X-Large” products cost 7.5% more, you’d have to manually calculate and change every “X-Large” variation of every product.

Markup by Attribute Adds ‘Markup’ to Attribute Terms

Markup by Attribute solves this by letting you add a markup (or markdown) to global attribute terms. If the attribute is ‘Color,’ you can add “+5” to Blue while leaving Green and Yellow alone. When you set regular and sale prices, every blue product will automatically be $5.00 more.

This plugin does one thing – it adds pricing control to WooCommerce’s global product attributes. If your products vary in price based on options like size, color, or material, Markup by Attribute lets you set those price differences once at the attribute level rather than manually adjusting each product variation.

Key Features

• Fixed value markups (like $5) or percentage markups (like 5%)
• Positive markups for price increases, negative for decreases
• Integrates with WooCommerce’s existing ‘Set regular price’ and ‘Set sale price’ bulk actions
• Shows price differences in the dropdown options to help customers make informed decisions
• Provides itemized price breakdowns in variation descriptions
• Quick bulk update tools to reapply markups when values change
• Support for both regular and sale prices
• Option to show or hide markup details in various places

Use Cases

• Size-based pricing: Charge more for larger sizes, less for smaller sizes
• Material upgrades: Add costs for premium materials
• Add-on services: Pricing for monogramming, gift wrapping, etc.
• Attribute-driven costs: Any situation where product options consistently affect pricing

New in Version 4.6

• Removed the “Preserve Zero Prices” setting — markups now always apply to zero-priced variations
• Simplified zero-price handling with automatic price floor (prices never go negative)
• Improved code clarity with refactored price-handling methods