This simple plugin adds Google Analytics 4 (GA4) to your WordPress site using your Measurement ID. It prints Google’s standard gtag.js snippet, nothing more, with a few options for where it loads, who gets tracked, privacy and testing.

Features

Performance focused with no bloat and never any upsells
Only needs your GA4 Measurement ID (G-XXXXXXXX)
Load the tracking code in the header or footer
Exclude logged-in users by role (admins, editors and authors are excluded by default)
Post previews and the Customizer are never tracked
Option to disable Google’s advertising features (Google signals)
Google Consent Mode v2 support for GDPR/CCPA compliance with cookie consent plugins
Debug Mode for testing in GA4 DebugView
Optional Minimal Analytics 4 mode: a 3.5 KB inline script that reports page views, scrolls, downloads, outbound clicks and site searches without loading gtag.js at all
The settings page tells you whether tracking is live and why your own visits may not show up
Works with WP Rocket’s local Google Analytics feature
Filters for developers to change the gtag config, the consent defaults or when tracking is skipped

The plugin does not include any reporting. To see your statistics, open Google Analytics.

Note: Universal Analytics (UA-) was shut down by Google in 2023 and is no longer supported. If you still have a UA- ID saved, the plugin outputs nothing until you enter a GA4 Measurement ID.

For developers

Change the options passed to gtag("config", ...), for example to disable the automatic page view or set cookie flags:

add_filter( 'lightweight_ga_gtag_config', function ( $config, $measurement_id ) {
    $config['send_page_view'] = false;
    $config['cookie_flags']   = 'SameSite=None;Secure';
    return $config;
}, 10, 2 );

Change the Consent Mode defaults, for example to only deny storage for EU visitors:

add_filter( 'lightweight_ga_consent_defaults', function ( $defaults ) {
    $defaults['region'] = array( 'AT', 'BE', 'DE', 'FR', 'IE', 'NL' );
    return $defaults;
} );

Skip the tracking code for any request:

add_filter( 'lightweight_ga_disable_tracking', function ( $disabled ) {
    return $disabled || is_page( 'internal-dashboard' );
} );

Lightweight Google Analytics

For developers