Liana with GrowthStack

Liana with GrowthStack is a powerful WordPress plugin that brings enterprise-level marketing automation and personalization capabilities to your website. Built by Liana Technologies, it seamlessly integrates with LianaAutomation to help you optimize conversions and deliver personalized experiences to your visitors.

Key Features

• Content Personalization – Show different content to different visitors based on various rules
• Analytics & Insights – Track page views, user behavior, and engagement metrics
• Marketing Automation Forms – Integrate LianaAutomation forms directly into your content
• LianaMailer Integration – Connect with Contact Form 7, Gravity Forms, and WPForms

Pro Features

Available in Pro version of the plugin.

• A/B Testing – Test different variations of your content to optimize conversions (available in Pro)
• Audience Tracking – Understand your visitors with detailed audience data
• Advanced Personalization Rules – Create more advanced personalization scenarios (available in Pro)

Personalization Rules

Create targeted content experiences based on:

• Country – Show content based on visitor’s geographic location
• Device Type – Tailor content for desktop, tablet, or mobile users
• Preferred Language – Display content in the visitor’s preferred language
• Referrer – Personalize based on where visitors came from
• Time – Show content based on time of day and day of the week
• User Status – Show content for new vs. returning visitors

Analytics Features

• Site-wide analytics with view counts, user counts, and session data
• Page-level performance metrics
• Engagement time tracking
• Audience insights including:
  • Traffic sources
  • New vs. returning visitors
  • Device types
  • UTM parameters (campaign, source, medium)

Integrations

• LianaAutomation – Full integration with marketing automation platform
• LianaMailer – Email marketing integration
• Google Analytics – Data Layer events of seen personalizations is sent and can be tracked in Google Analytics.

Plugin compatibility

• Contact Form 7 – LianaMailer integration for form submissions
• Gravity Forms – LianaMailer integration for form submissions
• WPForms – LianaMailer integration for form submissions

Caching and performance

Liana with GrowthStack is compatible with popular caching plugins and server level caching solutions. It uses client-side JavaScript to handle content personalization and A/B testing, ensuring that cached pages still deliver dynamic content based on visitor data.

Analytics data is saved to the database in an optimized manner, with data being bundled and sent asynchronously to minimize performance impact. This does add some database load but write actions are done in asynchronously with JavaScript events to minimize impact on user experience.

Developer Hooks

Liana with GrowthStack provides various filters and actions for developers to customize functionality.

Filters

Admin Capabilities

Control who can access different admin pages:

• growthstack/admin/capability/view_dashboard – Capability required to view the dashboard (default: ‘edit_pages’)
• growthstack/admin/capability/view_analytics – Capability required to view analytics (default: ‘edit_pages’)
• growthstack/admin/capability/view_personalization – Capability required to view personalization (default: ‘edit_pages’)
• growthstack/admin/capability/view_ab_tests – Capability required to view A/B tests (default: ‘edit_pages’)
• growthstack/admin/capability/view_forms – Capability required to view forms (default: ‘edit_pages’)
• growthstack/admin/capability/view_settings – Capability required to view settings (default: ‘manage_options’)
• growthstack/admin/capability/view_support – Capability required to view support (default: ‘manage_options’)

Admin UI

• growthstack/admin/submenu_pages – Modify admin submenu pages array
• growthstack/show_banner/upgrade – Show/hide upgrade banner in Analytics (default: true)
• growthstack/show_banner/ab_testing – Show/hide banner in A/B Testing page (default: true)
• growthstack/show_banner/audience – Show/hide banner in Dashboard (default: true)

Analytics

• growthstack/analytics/post_types – Modify which post types are tracked for analytics (default: public post types)

Personalization

• growthstack/rule_types – Register or modify available personalization rule types
• growthstack/personalization/visited_pages/post_types – Modify post types available for “Visited Pages” personalization rule (default: [‘post’, ‘page’])

LianaMailer Integration

Contact Form 7:

• growthstack/lianamailer/contactform7/subscription_mailer_data – Modify mailer data before sending
• growthstack/lianamailer/contactform7/subscription_properties – Modify contact properties
• growthstack/lianamailer/contactform7/subscription_lists – Modify selected mailing lists

Gravity Forms:

• growthstack/lianamailer/gravityforms/subscription_mailer_data – Modify mailer data before sending
• growthstack/lianamailer/gravityforms/subscription_properties – Modify contact properties
• growthstack/lianamailer/gravityforms/subscription_lists – Modify selected mailing lists

WPForms:

• growthstack/lianamailer/wpforms/get_lianamailer_api – Modify LianaMailer API instance
• growthstack/lianamailer/wpforms/subscription_mailer_data – Modify mailer data before sending
• growthstack/lianamailer/wpforms/subscription_properties – Modify contact properties
• growthstack/lianamailer/wpforms/subscription_lists – Modify selected mailing lists

JavaScript Events

Personalization:

• GrowthstackReplacementDone – Fired on document when personalization (or A/B testing) content replacement is complete

Example usage:
javascript
document.addEventListener('GrowthstackReplacementDone', function(e) {
// Re-initialize your JavaScript after content replacement
console.log('Personalization applied');
});

Example double initialization for a hypothetical block:
`javascript
const INIT_EVENTS = {
DOMContentLoaded: document,
GrowthstackReplacementDone: document,
};

Object.entries( INIT_EVENTS ).forEach( ( [ event, element ] ) => {
element.addEventListener( event, () => {
init();
} );
} );

const init = () => {
const els = document.querySelectorAll( ‘.js-my-element-name’ );
els.forEach( ( el ) => {
if ( ‘true’ === el.dataset.init ) {
return;
}
el.dataset.init = ‘true’;
setupElement( el );
} );
};

const setupElement = ( el ) => {
// Your block JavaScript logic here
};
`

Support

For support, feature requests, and bug reports, please visit:
* Website: https://www.lianatech.com/
* Documentation: https://www.lianatech.com/

Credits

Liana with GrowthStack is developed and maintained by Liana Technologies.