Lean GA4 Tracker is a lightweight, developer-friendly plugin that integrates Google Analytics 4 (GA4) with WordPress.
Unlike heavy analytics plugins, Lean GA4 Tracker focuses on performance, privacy, and simplicity, while still offering advanced features like WooCommerce eCommerce tracking, Consent Mode, and Google Tag Manager (GTM) support.

Perfect for WooCommerce Stores

Lean GA4 Tracker includes built-in GA4 eCommerce event tracking — no coding or add-ons required.
Track the full shopping journey:
– Product detail views (view_item)
– Product list views (view_item_list) – shop, category, search pages
– Product clicks from lists (select_item)
– Add to cart actions (add_to_cart)
– View cart (view_cart)
– Remove from cart (remove_from_cart)
– Checkout steps (begin_checkout)
– Shipping method selection (add_shipping_info)
– Payment method selection (add_payment_info)
– Purchases (purchase)
– Includes product categories and brands for richer GA4 reports

Why Choose Lean GA4 Tracker?

Lightweight: No bloat, performance-first architecture
WooCommerce Ready: Track product views, carts, checkout, and purchases
Developer-Friendly: PSR-4 autoloading, hooks, and JSON event support
Flexible Script Loading: Standard, async, defer, or idle
Consent Mode Integration: Works with Complianz, CookieYes, and Cookiebot
Google Tag Manager (GTM): Inject GTM containers for Web, AMP, or custom
Custom Events: Dispatch your own GA4 events via JSON — no JavaScript required
Tabbed Settings UI: Clean, organized settings panel
Multisite Support: Network-wide GA4 settings with optional enforcement

Resources

Whether you’re a WooCommerce store owner or a developer building custom sites, Lean GA4 Tracker gives you exactly what you need — nothing more, nothing less.

Privacy

This plugin does not collect, store, or transmit any personal data by itself.
It integrates your site with Google Analytics 4 (GA4) and/or Google Tag Manager (GTM).
Please review and configure your GA4 and GTM accounts in accordance with your local privacy laws (such as GDPR, CCPA).

Consent Mode

If enabled, Lean GA4 Tracker respects user tracking preferences via Google Consent Mode.
You can also integrate with third-party cookie banner plugins (Complianz, CookieYes, Cookiebot) to ensure visitor choices are honored.

WooCommerce Data

When WooCommerce tracking is enabled, the plugin sends product and order information to GA4, such as product name, category, brand, price, and quantity.
No personally identifiable information (PII) such as customer names or emails is collected or transmitted.

Lean GA4 Tracker