LeadSource – UTM Tracking & Lead Source Attribution for Forms

Stop guessing which marketing channels are generating your leads.

LeadSource is a lead source tracking and marketing attribution plugin for WordPress forms. It automatically captures UTM parameters and advertising platform click IDs from your visitors, persists them through the browsing session, and attaches the traffic source to every form submission, with no configuration on your forms required.

Perfect for small businesses and agencies running ads across Google, Meta, LinkedIn, Microsoft and TikTok who need simple, reliable lead attribution and conversion tracking without complex analytics setups.

How It Works

1. A visitor clicks your ad or link containing UTM parameters
2. LeadSource captures and stores the traffic source data in a cookie
3. When the visitor submits a form, the traffic source is automatically recorded
4. View all your leads and their sources in a clean WordPress dashboard

Supported Form Plugins

Works automatically with the form plugin you already use — no shortcodes or form modifications needed:

• Contact Form 7
• WPForms
• Gravity Forms
• Ninja Forms
• Formidable Forms
• Fluent Forms
• Elementor Pro Forms
• Everest Forms

What It Tracks

• UTM Parameters — utm_source, utm_medium, utm_campaign, utm_term and utm_content
• Ad Platform Click IDs — Google Ads (gclid), Meta / Facebook Ads (fbclid), Microsoft Ads including Bing (msclkid), LinkedIn Ads (li_fat_id), TikTok Ads (ttclid)
• Auto-detected Traffic Source — labelled as Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, Organic Search, Direct, or Referral
• Landing Page URL — the first page the visitor arrived on
• Referrer — where the visitor came from (with server-side fallback)

Dashboard & Reporting

• Sortable, searchable entries table with a native WordPress look
• Quick stats showing total submissions and top traffic sources
• Colour-coded badges for each platform (Google, Meta, LinkedIn, etc.)
• View full submission details in a modal popup
• Export all entries to CSV with one click

Features

Everything is included — no paid plan required:

• All UTM and click ID tracking
• All 7 form plugin integrations
• Admin dashboard with search, sort, and quick stats
• CSV export
• 5-step setup wizard with auto form detection
• Unlimited stored entries
• Per-submission email notifications
• Daily, weekly, and monthly summary emails
• IP address anonymisation

Privacy Friendly

• IP addresses are automatically anonymised (last octet removed)
• No data sent to external servers — everything stays in your WordPress database
• Setup wizard includes recommended privacy policy language

Upgrade to LeadSource Pro

LeadSource is free and fully functional on its own. If you manage leads for
clients or across multiple traffic sources, LeadSource Pro adds:

• Full lead-journey tracking — every page a lead viewed before enquiring
• Per-recipient, per-source notifications (route Facebook, Google Ads, etc.
  to different email addresses) with daily, weekly, and monthly summaries
• Saved and prebuilt reports with date-range comparison (e.g. last 30 days
  vs. the previous 30) and saved segments
• Manual “good lead” marking to measure lead quality and true conversion
• Scheduled branded reports emailed automatically to clients
• White-labeling — your logo and agency name on client reports
• Internal-traffic exclusion (by IP or user role) plus bot and spam filtering

Learn more