LeadJaw

LeadJaw does two things most WordPress plugins cannot.

First, it personalises your site automatically for every B2B visitor – showing different content to different industries without any extra tools, coding or manual segmentation.

Second, it identifies the companies behind that traffic, even when visitors never fill in a form. You see which businesses are on your site, what they viewed and where they came from.

Install this plugin to connect your WordPress site to your LeadJaw account in minutes, with no code changes needed.

Website personalisation by visitor industry

LeadJaw identifies the industry of visiting companies server-side and lets your content respond to it automatically. A law firm sees legal content. A construction company sees construction content. Everyone else sees your default.

This is dynamic content personalisation without a CRM, without a data warehouse and without a developer. It works on any page, any template and any theme.

Add a single HTML attribute to any content block:

<div data-lj-show-for=”legal services”>
This section is written for law firms.
</div>

The plugin settings page shows you the exact industry names matched from your real visitors so you can copy and paste them directly. No guesswork.

All lookups happen server-side. No personal data is returned to the browser. GDPR compliant by design.

What you see inside WordPress

Once connected, a LeadJaw dashboard appears in your WordPress admin showing:

• Your top 5 most visited pages over the last 30 days
• Live tracking status and your current plan
• Monthly usage – companies identified against your plan limit
• Trial countdown and upgrade prompts when relevant
• Live visitor stats – how many people are on your site right now, total visitors this week and your all-time daily record

It is a quick-glance view designed to sit alongside your day-to-day WordPress workflow.

Show live visitor stats on your website

Every paid plan includes a front-end stats widget that lets you display live visitor data anywhere on your site – on a landing page, homepage, sidebar or any custom template.

Three counters are available:

• Visitors on site right now (updates every 60 seconds)
• Total visitors in the last 7 days
• Your record daily visitor count

Add them with a single line of HTML or a shortcode. No coding experience required.

Identify the B2B companies visiting your site

Beyond personalisation, LeadJaw tells you exactly which companies are visiting your site and what they are doing. Every identified visit is enriched with company name, industry, employee count, location and Companies House data where available.

You see warm leads you would otherwise never know about – companies that browsed your pricing page, read three blog posts and left without filling in a form. LeadJaw captures them all.

What you get in the full LeadJaw app

The real power is in your LeadJaw dashboard at app.leadjaw.com. From there you can:

• See every company visiting your site, enriched with name, industry, employee count, location and Companies House data
• Capture form fills and tie them to the company visit automatically
• Track lead sources across campaigns, channels and referrers
• Score leads as hot, warm or cold based on visit frequency, pages viewed and time on site
• Build streams – saved filters that surface the exact companies you care about
• Set alert rules so you are notified by email when a target company or high-intent visitor lands on your site
• View your visitors on an interactive 3D globe or world atlas
• Access a full suite of reports covering company activity, lead sources, form fills and 404 errors
• Manage team access with role-based permissions
• Connect via REST API for custom integrations and workflows
• Receive weekly email digests with your top companies, lead sources and key activity

How it works

LeadJaw uses a lightweight JavaScript tracking snippet, injected automatically by this plugin. It matches visitor IP addresses to company networks and enriches each visit with business data. Company-level identification does not require cookies. The personalisation feature is also cookieless. Some optional features such as session continuity may use a first-party cookie where permitted. All data is processed in compliance with GDPR.

Getting started

1. Search for LeadJaw in the WordPress plugin directory and click Install, or upload the leadjaw folder to /wp-content/plugins/ via FTP
2. Activate the plugin from the Plugins screen in WordPress
3. Create your free LeadJaw account at https://app.leadjaw.com/register if you do not have one yet
4. Go to LeadJaw > Settings in your WordPress admin
5. Enter your Tracking ID and Account Token from your LeadJaw account settings page
6. Save settings – tracking goes live immediately

Your first identified companies will appear within a few hours of real traffic. A 10-day FREE trial is available with no credit card needed. Plans start from GBP £39 / USD $49 / EUR €45 per month.

External services

This plugin loads a tracking script from app.leadjaw.com on the front end of your site. This script sends visitor data (IP address, page URL, referrer) to the LeadJaw platform for processing. By installing and activating this plugin you consent to that data transfer.

The dashboard widget and front-end stats widget fetch summary data from the LeadJaw API at app.leadjaw.com using your Account Token or public widget token. Industry-based personalisation uses a server-side IP lookup against your LeadJaw visitor data. No personal data is returned to the browser.

LeadJaw privacy policy: https://www.leadjaw.com/privacy-policy
LeadJaw terms of service: https://www.leadjaw.com/terms