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By default, all images in WordPress posts link to themselves. When a user sees a link, they click on it, and the image shows up by itself for no apparent reason. This has several drawbacks:
- This is bad for SEO because these links are dead ends.
- User experience is diminished due to wasted clicks.
- Potential for higher bounce rate since no easy method is provided to get back to the site except for the browser “Back” button.
This plugin uses a standards compliant HTML DOM parser (http://sourceforge.net/projects/simplehtmldom/). It does not use regular expressions (regex) to accomplish link removal and therefore will not break your site pages or mess up your theme.