Name: Krom Automation
Author: wpRigel

Krom Automation is a visual workflow automation plugin for WordPress that connects what happens on your site to what should happen next, with no code required.

Build automations on a clean drag-and-drop canvas. Choose a trigger (a WordPress event such as a new user, a published post, or a completed order), connect it to one or more actions (send an email, update a record, call an API, run an AI step), and Krom Automation handles the rest automatically every time that event occurs.

Think of it as an if this then that system built natively for WordPress, with a real visual workflow builder, execution history, analytics, and AI-powered automation included from the start.

WordPress sites generate dozens of events every day. Users register, posts get published, comments come in, orders are placed. Handling all of that manually is repetitive and error-prone. Krom Automation lets you build the response once, and it runs automatically every time the triggering event fires.

Features | Documentation | Pricing

What Krom Automation Is Built to Fix

Most automation tools force a tradeoff. Either the builder is genuinely visual but testing and execution visibility stay thin, or the reporting is solid, but every workflow is just a flat list of steps that gets unreadable once real logic is involved. AI is usually treated as a separate upsell instead of a core building block, and runs are often metered behind credits or task limits even on a paid plan.

Krom Automation closes those gaps directly. The canvas stays readable as branching, delays, and AI steps are added, not just for a simple two-step flow. Every workflow can be tested with a real dry run simulator before it touches live data, and every run after that produces a full step-by-step trace, not just a pass or fail flag. AI actions are included free from day one, not held back as a paid add-on. Because everything runs on your own WordPress installation, there is no execution metering and no usage credits to manage.

Why Use Krom Automation?

Krom Automation is built for site owners and administrators who want to automate repetitive tasks without hiring a developer, bloggers and content creators who need automatic notifications and content workflows, store owners who need order automation and customer lifecycle sequences, membership and community site operators, and developers and agencies who want a programmable automation engine with a full REST API.

Everything runs on your own WordPress installation. Your workflow data, execution logs, and any connected credentials stay in your own database. There is no external platform holding your automations, and no per-task billing to worry about.

Krom Automation Free Features at a Glance

A complete no-code automation builder available to every WordPress site at no cost, with no run limits and no feature paywalls.

Visual Workflow Builder – Drag-and-drop canvas powered by ReactFlow, with auto-layout for clean, readable flows
16 Built-in Triggers – Covering User, Post, Comment, Media, and WooCommerce events
21 Built-in Actions – Email, user management, post management, comment management, HTTP requests, and AI
AI Actions Included Free – Generate text, moderate content, and auto-tag posts using OpenAI, Google Gemini, or Groq
Conditional Branching – Route workflows with Yes and No logic based on real data
Delay Scheduling – Postpone any action by minutes, hours, days, or weeks, or set a custom delay in seconds
Merge Tags – Inject live data from the triggering event into any action field
Run Once Enforcement – Prevent duplicate executions for the same user, post, or order
Workflow Simulator – Dry run any workflow with zero side effects before activating it
Workflow Import and Export – Share workflows between sites as portable JSON files
Workflow Notes – An internal notes field on every workflow for documentation and team handoff
Execution Logging – Full per-step audit trail showing input, output, and errors
Analytics Dashboard – Total executions, active workflows, estimated time saved, failed execution count, and an execution trend chart
Reports with CSV Export – Date-filtered execution charts, success rate, and per-workflow breakdowns
Ready-made Template Library – Starter workflows across AI automation, user onboarding, post notifications, comment moderation, scheduled digests, and WooCommerce sequences, plus a blank canvas starter
WooCommerce Triggers and Actions Included Free – Order created and order completed triggers, plus coupon creation and order status actions
Failure Notifications and Automatic Retry – Email alerts on failed steps, with configurable retry backoff
Full REST API – Trigger workflows, manage logs, and run simulations programmatically

All 16 Free Triggers

User: User Registered, User Profile Updated, User Login, User Logout, User Role Changed, User Deleted, Password Reset

Post: Post Published, Post Updated, Post Deleted, Post Status Changed

Comment: Comment Submitted, Comment Approved

Media: Media Uploaded

WooCommerce: Order Created, Order Completed

All 21 Free Actions

Email: Send Email

User: Create User, Update User Meta, Change User Role, Send Password Reset

Post: Create Post, Update Post, Update Post Field, Change Post Status, Add Post Meta, Delete Post

Comment: Add Comment, Update Comment Status, Add Comment Label, Add Comment Meta

Integration: HTTP Request, supporting GET, POST, PUT, PATCH, and DELETE, with JSON response parsing

AI: AI Generate Text, AI Content Moderation, AI Auto-Tag

WooCommerce: Create Coupon, Update Order Status

AI Actions

Three AI actions are included in the free plugin. They require an API key from at least one supported provider.

OpenAI – GPT-4o Mini, GPT-4o
Google Gemini – Gemini 2.0 Flash, Gemini 2.5 Flash Preview, Gemini 2.5 Pro Preview
Groq – Llama 3.3 70B, Llama 3.1 8B

Use AI Generate Text to write personalized emails, summarize post content, or draft social copy. Use AI Content Moderation to filter spam and toxic comments automatically. Use AI Auto-Tag to apply relevant tags and categories to new posts.

Krom Automation Pro Features at a Glance

For sites that need deeper coverage across the wider WordPress ecosystem, Krom Automation Pro adds:

80+ Additional Triggers and 60+ Additional Actions across 24 integration categories
Form Plugin Integrations – Automatically start workflows from popular WordPress form plugin submissions
Extended WooCommerce Automation – Subscriptions, refunds, cancellations, low stock alerts, and product review triggers
Digital Product Sales Integration – Purchases, recurring subscriptions, and software license events
CRM and Email Marketing Integrations – Sync contacts, apply tags, and manage list membership across popular email marketing and CRM platforms
LMS and Membership Integrations – Enrollment, course completion, quiz results, and membership lifecycle triggers
Messaging Integrations – Send notifications to popular team chat and messaging platforms
Social Media Automation – Auto-publish to major social platforms, with AI-generated copy
Spreadsheet and Calendar Actions – Log data and create calendar events automatically
Affiliate Program Integration – Triggers for affiliate registrations, referrals, and payouts
AI Workflow Generation – Describe an automation in plain English and get a working workflow in seconds
Visual Email Builder – Design branded transactional emails using the Gutenberg block editor
Schedule Trigger – Run workflows hourly, daily, weekly, monthly, or on a custom interval
Incoming Webhook Receiver – A unique secure URL per workflow with HMAC signature support, so any external service that supports outgoing webhooks can trigger a workflow directly
101+ Pro Workflow Templates – Ready to import across every integration

See the full list of supported integrations and the complete Pro feature breakdown on the Krom Automation features page.

How It Works

Every Krom Automation workflow follows the same simple pattern: trigger, then action.

Pick a trigger, for example, a new order or a new user registration
Add one or more actions, for example, send a welcome email, update a record, and post a team notification
Optionally add conditions, delays, or an AI step in between
Test the workflow with the built-in simulator, with zero real side effects
Activate it, and Krom Automation runs it automatically every time the trigger fires

All execution happens in the background through WordPress Action Scheduler, so nothing slows down your site or your visitors.

Template Library

Ready-made templates are included across six categories: AI automation, user onboarding, post notifications, comment moderation, scheduled digests, and WooCommerce sequences, plus a blank canvas starter. WooCommerce templates appear in the library when WooCommerce is installed and active. The scheduled digest templates require Krom Automation Pro and stay hidden from the library until Pro is active.

WooCommerce Integration

WooCommerce triggers and actions are bundled in the free plugin at no extra cost. Automate order confirmations, generate personalized coupons on first purchase, send post-purchase follow-up sequences, and update order statuses automatically.

Analytics and Reporting

The dashboard shows total executions, active workflows, estimated time saved, failed execution counts, and an execution trend chart. The Reports page provides execution charts with date range filtering, success rate, per-workflow breakdowns, and CSV export. Every execution is logged with a step-by-step trace showing status, output, and error messages.

Built for Every Kind of WordPress Site

Online stores can automate order confirmations, abandoned cart recovery, post-purchase coupon delivery, and review requests.

Membership and course sites can automate enrollment emails, completion certificates, and access changes the moment a payment or subscription event occurs.

Content sites and blogs can automate post publish notifications, AI generated excerpts, automatic tagging, and comment moderation.

Agencies and developers get a full REST API, exportable workflow JSON for repeatable client deployments, and an extensible hook and filter system for building custom triggers and actions.

External Services

Krom Automation optionally connects to the following third-party AI services when the site administrator configures API credentials and creates workflows that use AI actions. No data is sent to these services unless AI actions are explicitly used in a workflow.

OpenAI

What it is: AI language model service used by the AI Generate Text, AI Content Moderation, and AI Auto-Tag actions.
Data sent: The prompt text and any workflow data included in the prompt, as configured by the site administrator.
When: Only when a workflow containing an AI action is triggered and the OpenAI provider is selected.
Endpoint: https://api.openai.com/v1/chat/completions
Terms of Use: https://openai.com/policies/terms-of-use
Privacy Policy: https://openai.com/policies/privacy-policy

Google Gemini

What it is: AI language model service used by the AI Generate Text, AI Content Moderation, and AI Auto-Tag actions.
Data sent: The prompt text and any workflow data included in the prompt, as configured by the site administrator.
When: Only when a workflow containing an AI action is triggered and the Google Gemini provider is selected.
Endpoint: https://generativelanguage.googleapis.com/v1beta/openai/chat/completions
Terms of Use: https://policies.google.com/terms
Privacy Policy: https://policies.google.com/privacy

Groq

What it is: AI inference service used by the AI Generate Text, AI Content Moderation, and AI Auto-Tag actions.
Data sent: The prompt text and any workflow data included in the prompt, as configured by the site administrator.
When: Only when a workflow containing an AI action is triggered and the Groq provider is selected.
Endpoint: https://api.groq.com/openai/v1/chat/completions
Terms of Use: https://groq.com/terms-of-use/
Privacy Policy: https://groq.com/privacy-policy/

Administrator-configured HTTP Requests

What it is: HTTP requests made by the HTTP Request action to URLs entered by the site administrator.
Data sent: The request URL, method, headers, body, and any workflow data included by the site administrator.
When: Only when a workflow containing an HTTP Request action is triggered.
Endpoint: The endpoint is configured by the site administrator for each action.
Terms of Use and Privacy Policy: These depend on the third-party endpoint configured by the site administrator.

Privacy Policy

Krom Automation stores workflow configuration, execution logs, workflow notes, analytics, variables, and approval records in the WordPress database. Depending on the workflows created by the site administrator, this data may include user IDs, email addresses, post IDs, comment IDs, WooCommerce order IDs, action inputs, action outputs, status messages, and error messages.

Krom Automation can send email through the WordPress mail system, make HTTP requests to administrator-configured URLs, and run AI actions through third-party providers. AI actions send only the configured prompt and workflow data selected by the administrator to the chosen provider, and only when that action runs.

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