Managing a WooCommerce store means constantly moving data — products from suppliers, orders from other platforms, customer databases, coupon campaigns. Doing it manually is slow, error-prone, and simply does not scale. The Import WooCommerce Suite solves this by giving you a reliable, flexible bulk import tool for every major WooCommerce data type.

Import products, orders, coupons, customers, and reviews from CSV, XML, or Excel files in just a few steps. The add-on handles product images (including gallery images and external URLs), product variations in a single CSV file, SEO data, EAN/GTIN fields, multilingual products, and a wide range of third-party plugin fields — all with an intuitive drag-and-drop interface and real-time import logs.

This add-on is part of the WP Ultimate CSV Importer ecosystem. Install the free WP Ultimate CSV Importer & Exporter plugin first to use this add-on. If you also need to export WooCommerce products, orders, customers, or other data, install the WP Ultimate Exporter add-on.

Key Features

WooCommerce Product Import

Import all WooCommerce product types: simple, grouped, variable, and external/affiliate
Import product variations from a single CSV file
Import product images, gallery images, and featured images
Import images from external URLs or Dropbox links
Import inline images within product descriptions using shortcodes
Import product categories, tags, and custom taxonomies
Import product SEO data (compatible with All-in-One SEO)
Import EAN/GTIN fields
Import multilingual products (compatible with Polylang for WooCommerce)
Import product reviews and ratings
Auto-map CSV headers to WooCommerce fields

WooCommerce Order Import

Bulk import WooCommerce orders from CSV or XML files
Import order details including personalized product fields from PPOM (Personalized Product Option Manager)
Import order fields from Extra Product Options for WooCommerce
Import YITH WooCommerce Order and Shipment Tracking fields

WooCommerce Coupon Import

Bulk import coupons to streamline marketing campaigns
Import all coupon types and discount rules

WooCommerce Customer Import

Import your entire customer database with billing and shipping addresses
Import customer meta fields

Import Configuration & Reliability

Drag-and-drop file upload interface
Real-time import log (web and admin view)
Duplicate detection based on content and post title
Configurable server request settings for large imports
Comprehensive import log manager: download summary logs, media logs, and failed media logs as CSV
Compatible with most WordPress themes and plugins

Supported Third-Party Plugins

Product Bundles
Product Add-ons for WooCommerce
Chained Products
Product Retailers
Returns and Warranty Requests
WooCommerce Pre-Orders
Extra Product Options for WooCommerce
PPOM (Personalized Product Option Manager)
All-in-One SEO
Polylang for WooCommerce
YITH WooCommerce Order & Shipment Tracking

The WP Ultimate CSV Importer Ecosystem

This add-on works as part of a complete data management suite for WordPress and WooCommerce:

WP Ultimate CSV Importer & Exporter (Free, required) — The core plugin for importing posts, pages, custom post types, and more from CSV, XML, and Excel files.
Import WooCommerce Suite (This plugin) — Extends the core plugin to support all WooCommerce data types: products, orders, coupons, customers, and reviews.
Import Users Add-on — Import WordPress users and user meta from CSV files.
WP Ultimate Exporter — Export WooCommerce products, orders, customers, and other WordPress data to CSV or XML files.

Install just what your workflow needs, or use all four together for a complete import/export solution.

Use Cases

Migrate from another platform — Moving from Shopify, Magento, or BigCommerce? Import your entire product catalog, customer database, and order history into WooCommerce.
Sync a supplier catalog — Receive a product feed CSV from your supplier and bulk import products with prices, stock levels, and images in minutes.
Bulk update product data — Update prices, stock, descriptions, or SEO fields across hundreds or thousands of products by re-importing a CSV.
Migrate from another WooCommerce store — Transfer products, orders, coupons, and customers between WooCommerce installations cleanly.
Import from a marketplace — Bring product listings from Amazon, eBay, or other marketplaces into your WooCommerce store.
Launch a coupon campaign — Bulk import hundreds of unique coupon codes for a promotion or affiliate campaign.
Restore order history — Import historical orders to maintain complete sales records after a store migration.
Onboard a customer database — Import existing customers with billing and shipping details to avoid manual re-entry.

How to Import WooCommerce Products

Watch our WooCommerce CSV Import Tutorial on YouTube: YouTube

Step 1: Upload the CSV File

Upload the CSV, XML, or Excel file containing your product data.
Set the “Post Type” to “WooCommerce Product.”
Click “Continue.”

Step 2: Map Fields

Map the required WooCommerce fields to the corresponding columns in your file.
Matching column headers are auto-mapped to save time.

Step 3: Configure and Import

Choose a media upload option for product images.
Set duplicate handling: skip records with similar content, titles, or both.
Specify the number of server requests for large imports.
Click “Import Now.”
Monitor progress in the real-time import log (web and admin view).

Upgrade to WP Ultimate CSV Importer PRO

The PRO version gives you significantly more control and automation:

Scheduled imports exports — Automatically import and export from a URL, FTP, or Google Sheets
Export — Export WooCommerce products, orders, coupons, and customers with advanced filters
Update existing products — Update prices, stock, and descriptions without creating duplicates
Advanced third-party plugin support — Extended support for chained products, pre-orders, product retailers, returns, and warranties
Custom Fields Support – Import Products and Orders data with Custom fields created with plugins like JetEngine, Meta Box, Pods, ACF, Toolset, etc.,
Advanced AI Import – Connect with AI providers, map automatically with AI, generate product descriptions with ai, and import files with adding a single prompt to WooCommerce Products
Priority support – Dedicated email and call support

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Import WooCommerce Suite for Products, Orders, Coupons, Reviews, and Customers | WP Ultimate CSV Importer