GT Link Manager is a 100% free high-performance branded link manager for WordPress — no upsells, no premium tiers, no paywalls. It stores links in custom database tables (not custom post types), resolves redirects early on init, and keeps your site fast — even with thousands of links.

Your links follow a clean URL pattern: yoursite.com/go/your-slug (the prefix is configurable and can even be removed on individual links).

Official Page & Documentation | Free Training Course | REST API & AI Tools Guide

Why GT Link Manager?

Most link management plugins use custom post types, which means every redirect loads the full WordPress template stack. GT Link Manager takes a different approach — it intercepts the request early, looks up the slug in a UNIQUE-indexed database column, sends the redirect header, and exits. No theme loading, no unnecessary queries.

Key Features

Fast direct redirects — resolves links on init (priority 0) via direct DB lookup, no CPT overhead
301, 302, and 307 redirects — choose the right redirect type for SEO, temporary, or method-preserving redirects
Rel attribute controls — set nofollow, sponsored, and ugc per link for proper SEO attribution
Noindex support — sends X-Robots-Tag: noindex header to prevent search engines from indexing redirect URLs
Categories and tags — organize links into categories with parent/child hierarchy and free-form tags
Full admin list table — search, filter by category/status, sort by any column, and perform bulk actions
Quick Edit — update URL, slug, redirect type, rel, category, and status inline without leaving the list
Activate / Deactivate — disable a link without deleting it; inactive links stop redirecting but stay in the database
Trash and restore — soft-delete links to trash with the option to restore or permanently delete
CSV import and export — import links from CSV with column mapping preview, or export filtered links; includes LinkCentral and Pretty Links compatible presets, supports any CSV though as it allows you to map fields manually.
Block editor integration — a toolbar button lets you search your links and insert them directly into post content
Branded URL preview — see the full branded URL as you type, with one-click copy
Normal and Regex Redirects supported too. Don’t want to use a prefix like /go/ ? Sure thing. Use the GT Link Manager as an alternative to Rank Math Redirections, Yoast Redirects, Redirection plugin etc. Tested to be faster than these top tools.
Click tracking — log clicks via the gtlm_before_redirect hook; integrate with GA4, Plausible, Fathom, and more
Developer-friendly — actions and filters for redirect interception, URL modification, capability control, cache TTL, and more

Developer Hooks

GT Link Manager provides a comprehensive set of hooks for customization:

gtlm_before_redirect — action fired before redirect (use for click tracking or logging)
gtlm_redirect_url — filter to modify the destination URL
gtlm_redirect_code — filter to modify the HTTP status code
gtlm_rel_attributes — filter to modify rel attribute values
gtlm_headers — filter to modify redirect response headers
gtlm_prefix — filter to override the URL prefix
gtlm_capabilities — filter to override the required user capability
gtlm_cache_ttl — filter to set object cache TTL for link lookups

Free Training Course

The GT Link Manager Training is a free 25-lesson course (under 2 hours) covering everything from installation to advanced developer integrations:

Getting Started — installation, admin interface, link creation, categories, and redirect configuration
Configuration & Features — settings, redirect mechanics, block editor integration, and bulk import/export
Developer Reference — REST API, hooks and filters, analytics integrations, webhooks, and advanced redirects

Analytics & Advanced Integrations

The Developer Reference includes step-by-step integration guides for:

Analytics — Google Analytics 4 (GA4), Plausible Analytics, Fathom Analytics, Matomo, and Simple Analytics
Tracking — custom click logging to a database table, dashboard widget, and UTM parameter passthrough
Automation — webhook notifications for Zapier, Make, and n8n
Advanced redirects — role-based redirects (route by user role) and geo-based redirects (route by location)
Customization — custom response headers, hooks and filters reference

REST API & AI Tools

GT Link Manager has a full REST API that works with AI tools for programmatic link management. The REST API & AI Tools Guide covers authentication setup, all available endpoints, and integration with AI platforms including Claude Code, OpenAI Codex, WP-MCP, Novamira, Claudeus WordPress MCP, and WordPress MCP Adapter.

Source Code

The block editor assets (blocks/link-inserter/build/) are compiled from the source at blocks/link-inserter/src/ using @wordpress/scripts. The full source code is available in this plugin and on GitHub at https://github.com/wpgaurav/gt-link-manager.

To build from source:
cd blocks/link-inserter && npm install && npm run build