Ghizo Attribution Tracker

A form submission tells you someone is interested. It does not tell you which
ad, email or search brought them, and by the time they get in touch the referrer
is long gone.

Ghizo Attribution Tracker records how every visitor found your site, keeps it
across visits, and attaches it to the form they submit and the order they place.
Each lead arrives with its campaign on it: where they first found you, and what
finally made them get in touch.

Features at a glance

• First and last touch, stored separately: the campaign that found the visitor and the one that converted them
• UTM parameters, the newer GA4 set, and ad click IDs from Google, Meta and Microsoft
• Channel classification: Paid Search, Organic Social, Email, Direct and more, worked out for you
• Six form plugins: Gravity Forms, Contact Form 7, WPForms, Fluent Forms, Ninja Forms and Elementor Pro
• WooCommerce: attribution saved on every order and shown on the order screen
• Works behind any page cache or CDN: nothing visitor specific is ever printed into the page
• Full retention on Safari and iPhone, where most trackers lose the visitor after seven days
• Your own parameters: track partner IDs, promo codes or anything else in the URL
• No external requests and no personal data: everything stays on your site
• A debug panel and a test visit, so you can see exactly what was captured and why

Every lead arrives with its campaign

Add the tracking to your forms the way each form plugin already works, and the
values fill themselves in.

• Gravity Forms. Add the tracking fields to any form in one click. A server
  side safety net fills any field that arrives empty, so a lead is never missing
  its source because JavaScript was blocked.
• Contact Form 7. Write [wpat_last_source] or any other token in the mail
  template. There is also a hidden field tag, [wpat_hidden last_source], for
  the form itself.
• WPForms. Use {wpat_last_source} anywhere WPForms accepts a smart tag: a
  notification, a confirmation, or a stored entry.
• Fluent Forms. Use {wpat.last_source} in a notification, a confirmation or
  an integration, or name a hidden field after a token and it fills itself.
• Ninja Forms. Use {wpat:last_source} in a notification, an action, or a
  hidden field’s default value.
• Elementor Pro. Write [wpat_last_source] in the form’s email, alongside
  Elementor’s own field references.
• WooCommerce. First and last touch are copied onto each order at checkout,
  through the classic checkout or the checkout block, so the record outlives the
  cookie.

Works with any page cache or CDN

Most attribution plugins decide on the server, which breaks the moment a page is
cached: one visitor’s campaign ends up served to the next. Ghizo Attribution
Tracker captures everything in the visitor’s own browser and keeps it in a first
party cookie, so WP Rocket, LiteSpeed, Cloudflare or any other cache can serve
the same page to everybody and the attribution still arrives.

Built for how people really buy

People rarely convert on their first visit. They click an ad, leave, and come
back weeks later through an email or a search. Attribution is kept for 90 days by
default and can be set to anything up to 730, and the window restarts on every new
campaign visit.

Safari and every browser on iPhone delete a cookie set by JavaScript after seven
days. This plugin also sets the cookie from the server, which those browsers do
not cut short, so the window you choose is the window you get.

What it captures

• UTM parameters: utm_source, utm_medium, utm_campaign, utm_term, utm_content
• The GA4 set: utm_id, utm_source_platform, utm_creative_format, utm_marketing_tactic
• Ad click IDs: gclid, gbraid, wbraid, fbclid, msclkid
• Your own query parameters, as many as you need
• The referrer and the landing page of each visit
• A classified channel, for example Paid Search, Organic Social or Direct

Privacy

No personal data is collected, no external service is contacted and there is no
telemetry of any kind. The only thing stored in the visitor’s browser is one
first party cookie holding the campaign values listed above. Deleting the plugin
removes its settings.

Documentation and support

• Documentation: setup for every form plugin, every token, and hooks for developers. The same guide ships inside the plugin.
• Support forum: questions and bug reports.

In the paid add-on

Attribution Tracker Pro is a separate plugin for teams that want the numbers in
WordPress:

• Revenue and orders by source, medium, campaign or channel
• First touch against last touch, side by side
• Form conversions reported alongside revenue
• An attribution column and filters on the WooCommerce orders list
• CSV export of any report

Available from ghizolabs.com.