FunnelFork – Visual Quiz Builder for Product Recommendations & Decision Trees

Build a quiz like you draw a flowchart. FunnelFork is a visual quiz builder for WordPress: add questions, connect every answer to the next question or to a result, and see your whole funnel on one canvas. No conditional logic rules to puzzle out, no dead ends: every visitor reaches a result.

Use it for a product recommendation quiz in your WooCommerce store, a decision tree, an assessment or scorecard, a lead generation quiz or a product finder. Your visitors answer one question per screen and end on a personal result, with advice that fits their answers.

Try it right away with the Live Preview button on this page: a ready-made coffee quiz in WordPress Playground, nothing to install. More examples are on funnelfork.com.

What you can build

• Product recommendation quiz for WooCommerce – “Which product fits me?” Send every shopper to the product, category or package that matches their answers.
• Assessment or scorecard – “How ready is your business for…?” Give every answer points and show a result per score range.
• Lead generation quiz and lead magnet – a quiz or self-test that visitors actually finish, with a lead form in FunnelFork Pro.
• Price indication or cost estimate – “What would your new website cost?” Lead visitors to the price range or package that fits.
• Decision tree or eligibility check – “Do I qualify?”, “Which option do I need?”, troubleshooting and support flows.
• Personality quiz and interactive content – fun quizzes that keep visitors on your site and lead them to the right page.
• Advice tool or product finder – collect labels along the way and show personal advice on the result.

Why FunnelFork

• You see the logic. Every answer is a line on the canvas. You see at a glance where each visitor ends up, and the editor warns you about empty questions, steps nobody can reach and overlapping score ranges.
• Flow mode and score mode, both free. Let the lines decide the result, like a decision tree, or give every answer points and pick the result by score range.
• No limits. Unlimited quizzes, questions, results and visitors, also in the free version.
• Fast. The front end is plain JavaScript without dependencies, and it only loads on pages that show a quiz. It works with page caching.
• Privacy-friendly. The free plugin stores nothing a visitor answers and sends nothing to external services. The statistics are anonymous counters, without cookies or IP addresses.
• Looks like your site. Quizzes take over the colours, fonts and buttons of your theme.
• Accessible. Keyboard-friendly, respects “reduced motion”, moves the focus to every new step and announces it to screen readers.

Features

• Visual drag & drop editor: place questions and results on a canvas and draw the answer logic with lines. Loops are impossible, so every visitor reaches a result.
• Two kinds of quizzes:
  • Flow mode – the lines decide the result, like a decision tree.
  • Score mode – every answer has points and every result a score range (for example 0–10, 11–20, 21 or more). Ideal for assessments and “how do you score?” quizzes.
• Yes/no questions and multiple choice questions, each with an optional explanation.
• Multiple results, clearly marked, with one default result for answers without a line or a score outside every range.
• Labels: attach labels (for example products or pieces of advice) to answers and show the collected labels as personal advice on the result.
• Optionally show the given answers and the score on the result.
• An optional start screen, then one question per page that slides smoothly into view, with a back button and a progress bar.
• Statistics: views, starts, completions and the completion rate of every quiz over the last 30 days, in the overview, in a dashboard widget and in the editor, with a chart per day. Bots and logged-in editors are not counted.
• Block and shortcode [funnelfork id="123"], so it works in the block editor and in every page builder (Elementor, Bricks, Divi, Beaver Builder and others).
• Works with WooCommerce: link every result to a product or category.
• Translation-ready. Translations are delivered through translate.wordpress.org.
• For developers: JavaScript events (funnelfork:step, funnelfork:answer, funnelfork:complete) for your own analytics, PHP and JS hooks, and --funnelfork-* CSS custom properties.

FunnelFork Pro

Want to know where visitors leave, turn them into leads or sell more? FunnelFork Pro is an add-on with a yearly license and no limit on responses:

• WooCommerce product picker – show the right products on every result as cards with price and an Add to cart button, each with a short “why it fits”.
• Funnel statistics – drop-off per question right on the canvas, how often every answer, result and label is chosen, leads, product clicks and add to cart, for any period and compared with the period before, with CSV export.
• Lead form before the first question or just before the result, protected against spam bots, and every response saved with CSV export.
• Result by email to the visitor, with the advice, the score and the recommended products.
• Notifications by email and webhook (Zapier, Make, n8n or your CRM) for every lead and result.
• Redirect from a result to any page, optionally with the result in the URL.
• GA4, Google Tag Manager and Meta Pixel events with one switch.
• A Gravity Forms form or any shortcode on a result, images and icons for answers, more transitions and your own styling.

Every Pro license comes with a 30-day money-back guarantee. Compare Free and Pro.

External services

FunnelFork uses the Freemius SDK for the optional opt-in and to offer FunnelFork Pro. Only when you click “Allow & Continue” are the admin’s name and email, the site URL and the WordPress, PHP and plugin versions sent to Freemius; “Skip” sends nothing. The Add-ons screen loads FunnelFork Pro details from Freemius, and Pro purchases are handled by Freemius (Terms, Privacy Policy). Visitor answers and statistics are never sent to an external service; they stay on your own site.